Private Practice Blog for Therapists
Learn to Start, Grow, & Sustain your Private Practice
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We’d love to help you, too! More therapists serving their communities means a better world. We have HUNDREDS of articles with advice, how-tos, trainings, and success stories for every stage of private practice to inform, teach, inspire, and delight you. Scroll down to check out our latest articles, or search our database below!
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Marketing for Therapists Who Hate Marketing: A Personality-Based Approach
Learn how to market your therapy practice authentically by leveraging your natural strengths, whether you’re a relationship builder, educator, creative, researcher, or analyst, so you attract ideal clients without hustling, faking it, or burning out.
Success Story: Elizabeth
Elizabeth provides counseling in Annapolis, MD for anxious, stressed out, overwhelmed women.
How were you feeling before you signed up for bootcamp?: I was unsure how to set my rates and felt guilty about asking for more.
What did your private practice look like before bootcamp started?: My practice was very small and I joined when I first opened it.
How do you feel after Business School Bootcamp for Therapists?: I feel more confident raising my rates and with being a business owner.
How to market during the coronavirus: Ethics, Advice, and What is REALLY working
We planned our 4-part Masterclass and this panel interview months ago with NO idea that the world would be experiencing a literal pandemic. This training could not have come at a better time. Real people in business talking about how their businesses are being impacted, and guess what? It is NOT all doom and gloom. Hear from therapists are looking at hiring right now due to overwhelming requests, therapists running group practices, and therapists that are solo. Click play and listen today.
Private Practice Challenge Week 3: Marketing
Now that we have covered your fees and niche, let's talk about marketing. Today we will explore the foundation of your marketing plan in your private practice. Let's get started!
The Value of Segmented Email Marketing for Private Practices
Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.
Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:
LIVE Mini Bootcamp: Week 4
Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:
1) Watch the video
2) Assess your current marketing by asking these questions:
How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?
Building a Private Practice: Real Life Stories Featuring Laura, LMFT
Introverts unite! Laura shares her experiences of building a private practice as an introvert and navigating her best practices for marketing and growth.
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.