How to Set Fees in Private Practice

This FREE training on how to set fees in private practice covers:

  • Why the setting of your fee can either make or break your practice.

  • Why health professionals in particular struggle with setting fair fees, and why their clients love them when they do.

  • How you can sabotage potential clients paying your full fee, no matter how low your fee is.

  • The steps to setting a fair fee and charging it confidently.


This was hands down the most helpful online course I've ever taken that addresses being in private practice. This was transformative for me and I'm going to share it with fellow private practitioners. I've been devaluing my worth for years and using the excuse that I'm a clinician, not a businesswoman. That stops today. THANK YOU, THANK YOU!!

Thank you for reframing all of my old stories of money, business and how to be a therapist. There were so many helpful tips and food for thought that really helped me rethink the way I do business as a therapist!

I'm starting a private practice and none of my colleagues could provide me with concrete info on how to set my rates. It was so frustrating. I now have specific guidelines to use to set my fees versus guessing.

This should be required for all psychotherapists. This has absolutely changed the way I will run my practice and completely changed my outlook. I can't believe I am 3 years in and just getting this information!

Fantastic!! I've held a lot of guilt over the years in being full fee and out of network and have known I need to raise my rates. I give a ton each session and know deep down I need to raise my fees so I'm less burned out at the end of the week. This training definitely gave me the confidence to do it. Thank you! Amazing presenters and content. So grateful for this training!

Really helpful in finally breaking through some of the barriers to taking my practice and my financial life to the next step!


Check out the training below for direction and inspiration on setting your fees in private practice as a mental health clinician or wellness professional.

Get credit for this training through Aspira Continuing Education:

This FREE training is eligible for 1 CE through AspiraCE! Click here to access the CE course + check out the FAQs below to get your questions answered about eligiblity! And, if you haven’t already, don’t forget to use code ZM3FREECEU to get 3 free CEs!

Click here for a video that will walk you through the steps below.

To get your FREE CEU Certificate

  1. Go to AspiraCE.com and create an account BEFORE completing your CE exam.

  2. Go to “PRICING” and select Single Units.

  3. Increase the cart to 3 total units; then update the cart.

  4. Apply the coupon code ZM3FREECEU and check out.

(Note: This code is good for 3 CE units total and may only be used once per person. You do not have to use all 3 CE units at once, but you must redeem all 3 in order to use this code.)

  1. Go to “COURSE LISTING” and search for the relevant course.

  2. Take the Exam, fill out the Course Assessment, and Submit.

  3. Go to “GO TO MY COURSES” and under the “ASPIRA COURSES, I’VE PASSED” tab, you will see the option to download your certificate.

FAQs for CEs:

Is my license, state, country covered?

Click here to open a training, scroll down to the map, and click on your state to see all approvals. Or click here to see Aspira's board approvals. Still have questions? Send Aspira an email through their contact form. Their board approvals include APA and NBCC.

What if my country, state, or license isn’t covered?

We did our best to find a resource that covered as many places and licenses as possible. You can contact AspiraCE.com to ask them to expand their CE offerings or contact your professional licensing organization and find out if they honor APA or NBCC trainings for international CEs.

How do I purchase CEs if I already used my 3 free CEs with code ZM3FREECEU?

If you would like to purchase units on your own through Aspira, click here to see pricing.

Can I just buy a few units?

Yes, you can buy as few as you wish directly through AspiraCE.com.

How long will my CEs last?

They don’t expire and will be useful as long as AspiraCE.com is in business — and it doesn’t appear likely that they’ll go out of business.

Why aren't you a CE provider?

We know what we do REALLY well, and there’s a LOT to manage in keeping up with multiple organizations issuing CE units. Working with people across the state and around the world, we've always known that partnering with someone would make better sense for us.

zynnyme is committed to providing universal access to all of our trainings. Closed captioning is provided whenever possible. Please contact community@zynnyme.com to request the video transcript and/or discuss additional disability accommodations.

Ready to create and sustain a profitable practice?

Join the Business School for Therapists program and community, where you’ll learn how to build and maintain a profitable private practice with the right clients (and team, if you’re a group)!

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Private Practice Planning for Therapists

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Starting a Counseling Practice From Scratch