Free Training for Therapists
Thirty on-demand trainings from Kelly and Miranda and other leaders in the field, plus the checklists, resources, and assessment tools to put them to work.
We have spent over 15 years helping therapists build private practices that actually work; profitable, sustainable, and built around great clinical care. Whether you are running a solo practice or a group, pick your stage, pick your training, and start watching today. No cost, no catch.
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Trainings, checklists, and assessments for every stage of practice
Whether you are just starting out, growing, established, or running a group practice, there is something here for you. This is just a peek; there is so much more waiting inside the library.
Sign up once and get all of it, free
Pick your stage of practice on the next page and start with the training that fits where you are right now.
Real words from therapists who started right here
I stumbled upon zynnyme when I was searching for resources on where to begin as I started my private practice. Needless to say I was lost. And I had no financial resources to hire a coach. zynnyme's free resources were and are a godsend!
Joanne
zynnyme's free webinars are invaluable! They helped me develop skills and confidence in building my own business, an education in private practice business that just isn't provided in grad school. Thank you!
Lisa
This is an amazing training. Kelly and Miranda know what they're doing, and they have adapted to the pandemic in a way that serves therapists exactly where they are. This free training has already impacted my practice.
Jennifer
The free trainings have been essential to my current progress in opening my private practice. The information is located in one place and easy to understand. The checklists are amazing and have helped my view practice as a business.
Crystal
Your free stuff is amazing, so much content. I learned how to figure out how much I can charge to be able to have the business that I can have. Thank you for that.
Lia
The free trainings K&M offer help support me in building a better practice, keep me on track, inspired, and guide me to next steps in areas I want to grow in. Fantastic!
Julianna
Lots of useful information for free! Kelly and Miranda really know their stuff, they are great at explaining and giving real life examples, which is very helpful!
Cassie and Terry
It was so nice of Kelly and Miranda to provide this as a free service at such a scary time for our businesses. I am grateful and would encourage you to take their trainings. I am now able to ID what I need to be more successful.
Mechele
I love the free trainings. It helps a lot when you have no idea where to start to get a private practice up and running.
Natasha
Taught by your founders and leaders in the field
The library brings together the people we trust most on the business, legal, financial, and ethical sides of private practice; the same experts we turn to ourselves.
Learn from all of them, free
One signup gives you the full library, sorted by your stage of practice. Start with the training that fits where you are right now.
What to know before you start watching
Is the training for therapists really free?
What is included in the free training library?
Who teaches the trainings?
- Dr. Maelisa McCaffrey, PsyD, QA Prep
- Liath Dalton, Co-Owner, Person Centered Tech
- David Frank, CPA, Turning Point Financial
- Dr. Ben Caldwell, PsyD, High Pass
- Barbara Griswold, LMFT, Navigating the Insurance Maze
- Eric Strom, LMHC and Attorney, Strom Consulting
Do I have to be licensed to access the trainings?
How do I get access after I sign up?
Is this for solo or group practice?
Will I get emails from you?
Do the free trainings offer CE credit?
Ready to start? It is free
Sign up once and get the full library, sorted by your stage of practice.
How to Attract, Convert, and Keep Private Pay Clients Whether it is Your First or Your 50th
Some therapists almost never have a private pay client schedule. Others get referrals steadily, without chasing anyone.
It's rarely about who's the better clinician. It's about what happens before someone ever calls you, what happens on the call, and what happens in the first few sessions after.
Most of us were taught none of that.
This training walks the whole path, from how someone finds you to how they end up sending you three more people.
Whether you're going for your first private pay client or your fiftieth.
What You’ll Learn:
The real math on what undercharging, unpaid no-shows, and sliding scale are quietly costing you each year, and the small changes that can add $10k or more to your bottom line without seeing a single additional client.
Why "full" is not the same as profitable or sustainable, and what to fix first, depending on where you actually are.
How to think about insurance in 2026, when to raise your rates or drop a panel, and how therapists are moving toward private pay without losing income or abandoning the clients they care about.
How to reclaim hours every week from documentation, billing, and the systems that are draining you, so working less is an actual plan and not a fantasy.
Real stories and real results from therapists who were exactly where you are now, and the specific changes that turned it around.
How Therapists Can Increase Profits by $10k (or More) & Work Less this year
In this training, Miranda breaks down exactly why being full is not the same as being profitable, and how to stop undercharging, reclaim your hours from documentation and billing, and build a practice that actually pays what you are worth without working nonstop.
The AI Policy Every Therapist Needs (Even the Ones Not Using AI) with Dr. Maelisa McCaffrey
In this training, Dr. Maelisa McCaffrey breaks down why every therapist needs an AI policy right now - whether you use AI or not - and exactly how to build one solid enough to stand behind.
1-Hour Business Plan to Transform Your Group Practice
🗂️ Ready to transform your group practice with ease and confidence? In this on-demand training, you’ll learn how to analyze your practice, identify blind spots, and create a customized 90-day business plan to tackle trouble areas and make meaningful progress. Plus, discover how to find the right support for the areas where you feel stuck. This session includes a FREE Group Practice Analysis worksheet to help you evaluate and plan effectively. Click read more to watch now and start building the thriving group practice you’ve been dreaming of! 📊