For most therapists, the primary way clients find you these days is online. People type keywords into Google, or another online search engine, and are presented with tons of options. Understandably, therapists that are at the top of search engine results attract the most visitors to their websites and are able to more easily fill up their caseload. The question is, how do you get to the top of online search results?Read More
Every time we have a bootcamp - we host a fun filled 90 minute Launch Party with a ton of giveaways.
We would love love love for you to join us. Plus you will get to meet other therapists who like you desire to build a successful private practice with integrity and impact in their communities.Read More
Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.
Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:Read More
This is an interview for anyone in private practice. W Sliding scale fees are common in practice but what Open Path is doing for access in the private practice sector - well you have to listen to hear about how good it is!Read More
One question I receive from a lot of therapists is, “How can I create my own notes template?” But what they’re really asking me is, “How can I make writing notes easier and faster?
The good news is that I can answer all those questions together because yes, creating your own template for writing notes can make things much more efficient. However, my answer is not to provide you with a list of 10 therapy interventions and 10 symptoms to include in a checkbox. I’ve got something even better!Read More
Want to know how to pick the ideal client location? Can those sliding scale fees be a write off? Here is the answers to your questions.Read More
A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success!
Google has to learn to trust you:
Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls.Read More