Private Practice Blog for Therapists
Learn to Start, Grow, & Sustain your Private Practice
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Tidying Up My Practice Step 5: Marketing Assessment
Wow, have you been following along and working through each week of the streamlining your private practice challenge? Are you making some deep change and tidying up that practice? We sure hope so! This week we are moving on to marketing!
A lot of people find us and join our Business School Bootcamp for Therapists because they want help marketing their private practice. They are often surprised that marketing is about much more than just posting on Facebook and that good marketing includes a solid business foundation! So, all of the work you’ve been doing so far has been preparing you for your marketing assessment!
Tidying Up My Practice Step 4: Time Management and Processes
Starting and growing a private practice can be a real time suck. There are so many things to accomplish and to balance the management of the business along with the clinical work, well it’s often something we don’t plan for. So all the management stuff gets shoved in between appointments with clients, or late nights after the kids have gone to bed.
In the beginning, it can be fun. It’s like finding a new love. You are all excited and have a new found energy. But over time, you get comfortable and maintaining that kind of energy long term can really wear you down.
Tidying Up My Private Practice Step 3: Business Boundaries
I know you talk about boundaries in your clinical practice regularly. From the outside looking in, it is always so clear. We can see the places that people aren’t speaking their truth. We can see the impact of putting other people’s needs before own’s in a way that is unhealthy and detrimental (as opposed to in a giving back, act of service sort of way). As we reflect, explore, and delve deeper we can often help our clients create that beautiful connection that lets them see the why and how of this pattern and develop new ways of being.
Tidying Up My Practice Step 2: Business Plan and Finances
When you imagine a business plan, typically an image of a 20 page document comes to mind, sitting on a bookshelf collecting dust, and it makes you want to run for the hills. My first business plan was a napkin sketch but in that napkin sketch were some key components that helped me be successful and I want to help you today figure out those parts so you can feel confident that you have your business planning basics down.
What is in a business plan?
A business plan is a live document, meaning, it will change over time but it is what you go back to when you get stuck on making decisions in the next steps for your business. For example, you may start out as a solo practice and then one day realize, you really want to add clinicians. So you will go back through this process and adjust each time you want to make a change.
My Awesome Practice: Tidying Up for 2018
We talk to therapists all the time who LOVE what they do, but they feel a little trapped with the business and process task of running their private practice. Creating an awesome practice that you love doesn’t often happen by accident. And what you need to feel confident, secure, and happy as a business owner will change over time.
Tidying Up Your Private Practice
You see it everywhere right now, people taking a deeper look at processes, stuff, and life focus. Whether it is the KonMari method, documentaries on minimalism, or the TinyHouse movement many of us are looking to simplify, declutter, and refocus on what really matters. Your business impacts your life in many ways. There are a few simple truths about business:
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.