Private Practice Blog for Therapists

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 The Value of Segmented Email Marketing for Private Practices

The Value of Segmented Email Marketing for Private Practices

Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.

Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:

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Giving Back - Interview with Paul of Open Path Psychotherapy Collective

Giving Back - Interview with Paul of Open Path Psychotherapy Collective

This is an interview for anyone in private practice. W Sliding scale fees are common in practice but what Open Path is doing for access in the private practice sector - well you have to listen to hear about how good it is!

If you want to join Open Path (no cost to you) click here!

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How To Create Your Own Therapy Notes Template - Guest Post with Dr. Maelisa
Business Planning for Therapists Kelly Higdon Business Planning for Therapists Kelly Higdon

How To Create Your Own Therapy Notes Template - Guest Post with Dr. Maelisa

One question I receive from a lot of therapists is, “How can I create my own notes template?” But what they’re really asking me is, “How can I make writing notes easier and faster?

The good news is that I can answer all those questions together because yes, creating your own template for writing notes can make things much more efficient. However, my answer is not to provide you with a list of 10 therapy interventions and 10 symptoms to include in a checkbox. I’ve got something even better!

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Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success! 

Google has to learn to trust you:

Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls. 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.