Private Practice Blog To Grow, Revamp, or Launch Your Happy Practice

We’ve helped over 100,000 therapists in private practice for free.

We’d love to help you, too! More therapists serving their communities means a better world. We have HUNDREDS of articles with advice, how-tos, trainings, and success stories for every stage of private practice to inform, teach, inspire, and delight you. Scroll down to check out our latest articles, or type what you need into the search box.

zynnyme 10/3/22 zynnyme 10/3/22

What Really Matters on a Therapist Website with Nikki

Nikki shares how she pivoted her marketing strategy after moving to a new location and created a private practice website that brings in the majority of her clients.

zynnyme 7/17/20 zynnyme 7/17/20

Showing Up As Your Authentic Self in Private Practice with Karen

We spoke with Karen, a trauma recovery specialist in Salem, OR, about the benefits of telemental health sessions, being authentic in our relationships with clients, and setting realistic expectations for your business.

Despite the difficulties posed by Covid-19, she had developed a great business foundation with a strong referral base and now requires little to no marketing to stay afloat. Listen to how she had the confidence to know the transition to telehealth was the right one for her.

Kelly Higdon 6/23/16 Kelly Higdon 6/23/16

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions:

How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?

Kelly Higdon 5/19/15 Kelly Higdon 5/19/15

How to Eliminate the Competition in Your Therapy Practice

When any new business opens up shop, they take stock and observe who is around them. By my office we have what is called, Furniture Row. Every single store for several blocks, sells furniture. You see this with car dealerships as well. So how do those businesses survive when they are all in close proximity?

Therapists are no different. There are some areas with buildings that are saturated with therapists. Whenever I hear “there is a lot of competition in my area” I get excited because