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23151 Verdugo, Suite 201
Laguna Hills, CA 92653
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810-689-6690

Private practice marketing for therapists, counselors, helpers and healers. We are two therapists who provide coaching to help you build a successful private practice and a life that makes you HAPPY. 

Private Practice Marketing Blog

How to market a private practice, ditch insurance, schedule private pay clients, and be happy in a counseling practice.

4 Tips to Make Technology Easier for Your Private Practice

Kelly Higdon

Yesterday, Miranda and I were in this gorgeous park, filming some kick ass videos for a new free training (Oooo I am so excited about it!). We were on a roll, laughing and chatting and really conveying some clear messages for our peeps. We were in the flow.

This morning, I rolled out of bed to find Miranda on my couch, looking at the camera. "I've got some good news and I've got some bad news." Uh oh... "The video was awesome, beautiful, and looks great!" "But there is no sound." 

Over an hour of content - rockin' content - gone. 

I had a choice. I could throw my camera out the window and stomp my feet thinking about how technology sucks. OR I could figure out the issue, get help if needed, and try again (and still punch a pillow). For the record, we are not immune to technology woes. In fact, I think Miranda has a few less hairs after trying to figure out our website issues this morning. Send her some love, willya? :) 

If you run any kind of business, you are going to need some sort of technology. For private practice owners that can include a smart phone, a computer, an electronic health record, online messaging and video programs, bookkeeping software, a website, social media tools...well you get the idea.

So how do we make technology easier in our business. Here are 4 tips just for you!

1. Do what is necessary, not what is popular. Everyone has apps they love and computers they recommend. Before you start downloading every app your friends recommend or signing up for all the latest social media platforms - how does this help you achieve your business plan? Does it serve your client? Does it make your life easier in the long run? If your ideal client is a 20 something that is artistic and creative - instagram might be cool for your business marketing, not facebook. There is nothing wrong with stopping and researching before you bury yourself under a ton of technology that just isn't what you need. Go back to your business plan, then research tools that will help you achieve your goals. 

2. Use the help desk, YouTube and Google. People may think I am some whiz kid with tech, but I am self taught. I watch videos, read help manuals, speak to customer services reps and practice until I really "get it". If I pay for a service and they have support, you bet I am going to use it. That is why I pay!! I want another expert to teach me and guide me. Did you know YouTube is the second biggest search engine after Google? It has so much information AND it is visual which is awesome for those of us that need to see it to learn it. Think about this. When you started grad school, did you know how to do therapy. Sure, you had your preconceived ideas, but you could never anticipate how scary or difficult it could be at times. So what did you do, you studied and learned from others. When you graduate you aren't done learning. New research comes on the scene and we adjust our interventions. Learning technology is the same kind of thing. New tools come out all the time. You will never be done learning. Simply use the resources around you to make the adjustment easier.

3. Stop the negativity. The script in your head of "I'm not tech savvy," is informing your perspective on any technology you touch. You are capable of learning. The worst thing I see coming out of the negative beliefs are bad choices and trusting people that take advantage of naive business owners. I spoke with a therapist the other day that just trusted a person who said they could make all their internet marketing dreams come true. Instead of researching their reputation, asking questions until they fully understood what that person was going to be doing for them, and getting clear on the expectations, they got completely taken advantage of. You have done many things in your life that no one taught you how to do them. Sure, you have made some mistakes, that is how we learn. But you don't have a limited capacity for growth and understanding. By tech savvy we mean that you know when to ask for help and you don't let shame and fear stop you from finding a solution.

4. Be patient and persistent. If you are pissed off and frustrated, take a break. Come back and ask for support. Know that you won't figure it all out at once. People that go through our bootcamp and other programs amaze me. They struggle and at the end, they use new technologies that they would have previously believed they could never had understood. Have some compassion for the learning curve. Know that adding technology to your business is an investment in your business and should elevate the services you are providing to clients. 

Those are my tips. Notice how the title isn't "how to make technology easy." This is about coping better for the sake of your success. 

Oh and the reason we didn't have sound in our videos - the battery in the microphone died.

A battery.

Gah!

 

 

 

 

 

4 Tips on Writing for Therapists

Kelly Higdon

As you are building and growing your business, your marketing takes a lot of writing (copy)- blogs, social media posts, website copy, and emails.  I know I wasn’t prepared for it. I thought all I had to do was my progress notes. Surprise! However, over time I have learned a few tricks to help.

At the heart of good copy is a story. Whenever you put pen to paper or fingers to keyboard, each word is contributing to a story that you are conveying to your reader. Think about it: Therapists are amazing at storytelling. We collect stories all day long in our offices, and thus I believe we are perfect for marketing. That is why I am so jazzed to hear Melanie Gorman from Your Tango speak about storytelling and marketing your business. Click here to check it out.

To get your creative juices flowing I wanted to share four basic tips to writing good copy.

·      Speak originally – This isn’t the same as writing your thesis; you want to write how you speak. Write with contractions (cannot – can’t, do not – don’t) because that is how you actually speak. Use language you would use if you were in the room with someone. And yes, if you are sarcastic, be sarcastic. If you are funny or think you are funny, then be funny. And if you make a funny noise or crinkle your nose at something, then add that to your copy on occasion (wink). You want to appeal to people that resonate most with your authentic self. Because trust me, if you start being someone you aren’t, that is going to take a lot more effort to keep up the appearances than if you just be who you are.  Any Brene Brown fans in the house? Vulnerability and being yourself is what builds trust, not writing psychobabble or writing at a level that people just can’t digest easily.

·      Speak to someone – When I write, I imagine who I am talking to (that is you, by the way, in case you were wondering). I imagine a therapist who is frustrated but still wants their business to work, the therapist who is hungry to take in as much information as they can and apply as they go, the therapist who needs someone to pat them on the back and say “keep going, you got this.” When you write, who are you speaking to? Are you really clear about who you want to attract with the words you write?

·      Speak with purposeShare what is important. “Well how the hell do I know what’s important, Kelly?” you might ask. Reflect on common issues that you address or focus on your skill set and the solutions you know how to provide. Give actionable steps or some valuable support and tips for your reader. The whole purpose of your storytelling is to help them and compel them to get more help from you and to provide value along the way. You want them to write the next part of the story by contacting you, buying your book or whatever you are trying to accomplish with your writing. Have that goal in mind.  For example, we help people build their private practices, so what we write is connected to that.

·      Speak often – Storytelling and writing take practice. In fact, we suggest carving out time daily to write, without judgment but simply to start putting ideas out there. Not everything you write is going to be stellar, BUT you gotta keep digging to find the good stuff. You have something to say. I think this is where a lot of you might get stuck: You don’t feel original or you feel like you are repeating yourself. Heck, this is not my first blog about writing; Miranda and I have written about writing in the past. But sometimes we need to refresh and renew old information. Get help to get over the head trash and negativity that is holding you back from putting your message out there.

What do you love to write about? Post below.