Building a Private Practice in Russia: with Maksim Goncharov, MD, PhD

Building a Private Practice in Russia: with Maksim Goncharov, MD, PhD

At the American Counseling Association Conference I was able to sit down with an amazing speaker, trainer, psychotherapist, and psychoanalysis from Russia. He was speaking about Positive Psychotherapy, not to be confused with Positive Psychology. 

I was able to interview him about starting a Psychotherapy clinical in Russia as a Psychiatrist. Check it out! 

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Building a Hypnotherapy Practice: Real life stories with Jennifer Todd

Building a Hypnotherapy Practice: Real life stories with Jennifer Todd

Jennifer Todd is an LCSW and hypnotherapist in New Jersey. She shares her journey to becoming a licensed therapist in private practice in a sit down interview. Find out what inspired her, what she finds is the single most powerful aspect of building a full-time private practice, and how she had paying clients from Day 1 of opening her private practice. 

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How Therapists are Killing the Field of Psychotherapy

How Therapists are Killing the Field of Psychotherapy

Psychotherapists- you matter. Psychotherapy is powerful. However, if we as a profession don't start making some changes, our profession is going to die off. 

A Rant From a Therapist:

(Shared with permission) "I have this friend back home who worked at a medical office that shares a reception area with several therapists in the building. They have repeatedly mentioned that most of the therapists –regularly– run late to their sessions because several of the clients think they are the receptionist for their therapist and often ask, "What's taking so long?," "My appointment was at such and such time," etc. They noted that even when there's gaps in-between clients, the therapist will take off somewhere and show up late for the next appointment despite having a time gap to recuperate the time offset that happens when a session in a series of appointment get messed up from someone being late. They also noted that they have witness these therapists say, "Sorry I'm late. I had an emergency" so frequently over the last year that they are suspicious of the legitimacy of the excuse." 

The receptionist was reluctant to ever pursue therapy for himself. Why? Because he had the impression that therapists aren't professional or able to be relied on. Through a series of circumstances he finally reached out, made an appointment with a therapist- not one in the building, and showed up on time. And guess what? The therapist was almost an hour late... and they had an emergency... 

Did The Therapist Have an Emergency? 

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Building a Counseling Practice: Kimberly Slagle, LMFT

Seattle Couple's Therapist

I've met Kimberly Slagle, LMFT shortly after moving to Seattle, WA. I was lucky to present to the WAMFT networking group about social media for therapists. She has a beautiful story to share about how to shift from being underpaid, overworked and uninspired to being fired up, getting lots of referrals, and doing inspired work! 

Kimberly Slagle, LMFT Family and Couples Specialist in Seattle, WA

Resources: 

Go and check out Kimberly Slagle, LMFT today at http://www.empathicfamilytherapy.com/ If you are in the area even on holiday- I'd recommend stopping in to her free monthly networking group- they are a lovely bunch of people! 

If you want to find out more about the Business School Bootcamp, you can sign up for a free mini-bootcamp here

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!

How to open a 2nd location for less than $50...

How to open a 2nd location for less than $50...

Have you ever wondered if expanding to a second location would help improve your private practice? Do you have clients who struggle to attend sessions regularly due to weather, work schedules, or babysitting issues? 

Creating a second location that your current clients can easily access can be a great way to create amazing customer service, but also to create more continuity in the psychotherapy treatment. 

So how can you create a second location for less than $50? 

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Websites for Therapists: Where to get FREE photos

Free websites for therapists

Free websites for therapists

So... you've got a website... you are starting to think about blogging. And you think- I really need some photographs for my website. Where do you go? Can you find free photographs? Can you just grab them from Google? What about Creative Commons License? I'm going to help today. But first, let me tell you how I paid over $1,000 for ONE picture and how you can avoid my rookie mistake 

How to pay over $1,000 for one picture

I was on the board of my local professional organization chapter (CAMFT) for many years. While my role was "member at large" truly what I did was all the geeky technical things. I build the website, integrated online registration, got them set-up with an email list, started blogging, and kept all that silly stuff flowing. I had a great board that I worked with- had a lot of laughs- it was great. 

We put on trainings about 8 times per year, and for one all day training I was able to snag the fabulous Jennifer Johnson, LCSW to come and present on LGBTQ issues. It was a non-profit event- I usually put up the person's picture- but Jen didn't send a picture. So, I went out looking and found a beautiful picture of an eye with a rainbow prism in the iris. I emailed the blog that I found it on- and they said "sure!" I could use it no problem... 

Can you guess what happened? Less than 2 weeks after the event page went live for our non-profit event- we received a letter saying we owed them $2,000 for using the image without permission. The image in question was actually the same eye- but without the rainbow prism. The letter was a clear shakedown- if we paid by a certain date, they would greatly reduce the cost... it would only be like $1200... We consulted attorneys and guess what they said? Pay it. 

My well meaning lack of knowledge (and wanting to do things on the cheap) cost my non-profit board over $1000- for one picture, used for less than 3 weeks... wow. Are you terrified now? Don't be! I'm going to show you how you can easily find free pictures that you can use without fear or stress. 

Pictures for Therapist Websites

The thing you need to know about your private practice website is that it is a commercial venture. I know, we don't usually think of ourselves as "commercial." However, as far as copyright law- we are using this pictures for commercial use. Yes, even if your blog is a free resource. And yes, even if you aren't making money from your blog yet. You might be smart to choose commercial ready images in case you ever change your mind. 

This means images that are labeled as free to re-use, might be free to use for personal use- but not commercial. Also, know that the creative commons license requires you to clearly state that right on your image- and that doesn't always look nice on a commercial site. Don't fret- you can still get awesome free images that you can use on commercial ventures- without having to stress or do anything special. 

Resource #1: Pexels

Pexels is a great searchable database of images that are free to be used for commercial purposes and that don't require attribution or any kind of link back. It curates (pulls together) images from places like Unsplash.com You can easily search their database and then download any of those images. They images are beautiful, modern and don't feel like the icky stock photography that we all hate. These images can also be combined with some of the other options below. I linked you over to Pexels terms of use so you can read it for yourself (in case it ever changes). When dealing with imags, it is smart to learn to read the terms of use. Thankfully, they are getting less complex! 

Resource #2: Canva

Canva.com is a free image editing software you can access from any Internet browser. They have lots of groovy templates that are sized perfectly for all the different types of posts you might need. So, if you need to make an image for a Facebook post- you click on Facebook post and it gives you the perfect size to edit. Some of the images that come pre-loaded in the templates cost $1. However, you can upload your own images to integrate in. Yes, you guessed it- you can use the images you found over at Pexels to tweak your gorgeous Canva template so that it is free and clear. 

Resource #3: Your SmartPhone

Give yourself permission to play with your camera. Go for a walk between clients and take some images of the beauty around you- use those images to create beautiful pics for your social media. You may not have the "eye" for this, or it may feel too stressful. However, if you find you like taking pictures- play for a bit and you might find that you get better with time. 

Resource #4: WordSwag (Iphone only)

Ok, technically this isn't free. However, it is SO cheap that it just makes sense. You will pay less than $10 to download the app and even upgrade all the fancy options and it will make creating images for your blog-posts SO EASY! In WordSwag, you simply type in the title of your blog post or your call to action, select a style, and then "roll the dice" to find the style that works best. It somehow sizes all the text perfectly so everything looks great and professionally done. It really is like magic. Again, you can use their pre-made backgrounds (no extra cost)- or you can use images from your smartphone or Pexels to make your images custom to you. 

There you are. A few great, free (and cheap) resources to make sure you never have to pay $1,000 for one photograph! So go out- have some fun, blog, tweak that website! 

Share your website in the comments below. Let us know how, where, or when you used the tricks above to trick out your website with great free photos! 

Are you coming to our next free training? Have you checked out our recording vault of over 10 hours of previously recorded trainings

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!

Building a Private Practice: Real Life Stories with Laura Reagan, LCSW-C

Laura has an amazing story to share about her struggles and successes in building a private practice. After working years in government and non-profit, she made the switch to private practice. Listen in for tips on how she bridged the gap and has moved off of insurance panels this year. You can find out more about Laura at her site http://www.laurareaganlcswc.com/

16 Reasons Therapists are Attending the Most Awesome Conference

16 Reasons Therapists are Attending the Most Awesome Conference

Kelly, Joe, and I were all together in Orlando, Fl for the American Counseling Association's Annual Conference. As we were chatting, we thought we'd ask a question to the attendees who've already signed up for the Most Awesome Conference for Therapists. The answers we received gave us chills! 

Reason #1: Connecting with Therapists Who Practice Abundance

I signed up for the conference because being around fellow business owners that practice abundance and encouragement fills me up! The greatest benefit so far is expanding and deepening the online relationships I've made. Anna Osborn, LMFT www.annaosbornmft.com

Reason #2: This is a rite of passage

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4 Awesome Lessons from the American Counseling Association Conference

4 Awesome Lessons from the American Counseling Association Conference

#1. Get to know people.

Don't just focus on trading business cards or looking for people that can support you- focus on really getting to know people you are drawn to. Let relationships develop naturally and you might be amazed at some of the opportunities that will develop. Example: I met an amazing presenter and private practice owner from Russia and was able to sit down and interview him about positive psychotherapy and the challenges of developing a private practice in Russia (not much different than the rest of the World!) To do this week: Call 2 people in your area and really attempt to get to know them.

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5 Awesome Social Media Resources for Therapists

5 Awesome Social Media Resources for Therapists

We had over 300,000 people see our information on Pinterest alone. Can you imagine how that kind of exposure could impact your counseling practice? 

The truth is, you aren't advertising your counseling practice, you are just making it easy for people who desperately need you - to find you! Have you ever run into the store for 3 quick items only to get lost in a maze of poorly marked aisles or items tucked away on end caps? It is frustrating to know exactly what you want, and what you need- and not be able to find it! 

This week as our Spring 2015 bootcampers are completing their JumpStart program, several of them are already scheduling clients from a few simple exercises on LinkedIn- without paying a dime for ads, or doing anything crazy. Social media is a powerful way that you can make it easy for clients to find you! Here are 5 resources on social media to get your social media plan on track! 

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