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23151 Verdugo, Suite 201
Laguna Hills, CA 92653
United States


Private practice marketing for therapists, counselors, helpers and healers. We are two therapists who provide coaching to help you build a successful private practice and a life that makes you HAPPY. 

Private Practice Marketing Blog

How to market a private practice, ditch insurance, schedule private pay clients, and be happy in a counseling practice.

How Allowing Yourself to be Known Fills Your Practice

Miranda Palmer

Filling your therapy practice using authenticity

Who do you get really excited about? Is there someone who when you hear their name, or a particular topic comes up you just WANT to talk about them? 

Bruce Perry, MD, PhD is like that for me. I was just starting graduate school when I landed a job at a Domestic Violence and Sexual Assault center as a case manager. One major perk of the job, was a 75 hour intensive training in the areas of trauma and direct service. To be honest, it wasn't until after I completed graduate school that I realized just how LUCKY I was to have that type of training. 

In the midst of many guest speakers, video lectures, articles, etc. I watched one 20 minute video of Dr. Perry... it rocked my world. One 20 minute video connected with me on such a deep level- I immediately knew my thesis would be inspired by that video, it has informed my work from that day forward, and I become something of a Bruce Perry groupie... 

Actually- I don't know what the term is- but anytime he was presenting within driving distance- I was THERE! I must've seen him present 10 times in the span of a few years.

What does this have to do with having a full, thriving (cash-pay) private practice and getting referrals? 

You see, during that 20 minute video- I HEARD his passion, and it was energizing and exciting to me. Partially because it aligned with some passions of my own-but that isn't the only reason. To be honest, there are researchers out there that have some work and theories that resonate deeply with me- but the authenticity just isn't there. I have a big ol', huge really, BS detector and I can spot someone faking tears from a mile away. Crying on command? And then using that to pitch your products? No, thank you. Back to the point. 

How many people have I shared his books, speaking, thoughts, website with over the years? Hundreds, thousands... I mean- this article alone will be shared with over 10,000 therapists around the world. Seriously- you should go check out his Child Trauma website, or YouTube videos

Letting yourself be known

When is the last time you let someone in and really let them hear your passion? When is the last time you sat down and really explored personally your deep down passion? 

People talk about the idea of determining their "ideal clients" like it is an intellectual exercise, but truly- drilling down into who you should, who you must, see in your private practice- it is an emotional exercise. It is allowing yourself to be full present and honest with yourself about what makes your heart skip a beat, and what makes you recoil. 

Authenticity has nothing to do with self-disclosure. 

Can you feel it, sense it when someone is speaking passionately about something they truly believe in? Allow yourself to tap into a particular issue that you in your heart you are meant to tackle, something that you think can change the world and share that with your friends, family, colleagues, personal trainer, neighbor, etc. 

When you give the old standard, general I see everybody vanilla therapist response- it hides you. It puts your work behind a curtain. 

People sharing about people that they know, like, and trust. 

Just remember- when you go to a therapist event and you hear 15 therapists all describe that they see individuals, families, and couples from 8-80- do you walk away with a clear connection and recollection to that person? 

Or, is there someone who speaks about their passion, eyes shining bright, you feel the energy and it sticks with you. They don't have to give any personal details about their life to show that piece of themselves. 

Developing an Elevator Pitch for your Private Practice

Maybe you might say this blog is about developing an elevator pitch for your private practice- but it isn't. An elevator pitch that isn't authentic to who you are won't resonate with people. It won't get them excited and make them WANT to tell people about you. 

When you allow people to see that little glimpse- whether it is done in 30 seconds or 30 minutes- it will change the conversation! 

And no, allowing people to know about your therapy passion doesn't mean you can't have a diverse practice! This is just one of the common misconceptions about speaking from a place of passion- that keeps therapists hiding their true passion and brilliance! 

Your private practice building homework

So, here is a quick little exercise to complete to help you build your practice: 

  1. Why did you enter this field? Truly, what called you into this work? 
  2. What did you initially envision your work would look like after graduation (before you knew any better)? 
  3. List out 10 books you would LOVE to read and devour in a night.
  4. What clients create a beautiful emotional reaction of "yes- this is why I do what I do?" 
  5. If someone was going to give you a billion dollars as a therapist to reach out and really touch a specific healing/helping issue- what would it be? 

Yes, your passions and specialization change, shift, and develop over time. However, I find that many people actually don't stray that far from their initial passion and energy. Spend some time today, dig in, get inspired, dig deep- and feel free to share your passion below! 

Want to dig deeper with us? We have a free training next week about the ins and outs of developing a specialization or niche that will get people raving about you! Grab your free private practice training entry here. Yes, it will be recorded- if you can't be present live- just register for the event and we'll send you the recording after the fact! 

Oh- and if you are looking for more nitty gritty details and accountability in building, expanding, or launching your cash-pay private practice- grab a Business School Bootcamp for Therapists interview today. Our next group coaching session is August 11th- and we'd love to help you get on track today! 


4 Tips to Make Technology Easier for Your Private Practice

Kelly Higdon

Yesterday, Miranda and I were in this gorgeous park, filming some kick ass videos for a new free training (Oooo I am so excited about it!). We were on a roll, laughing and chatting and really conveying some clear messages for our peeps. We were in the flow.

This morning, I rolled out of bed to find Miranda on my couch, looking at the camera. "I've got some good news and I've got some bad news." Uh oh... "The video was awesome, beautiful, and looks great!" "But there is no sound." 

Over an hour of content - rockin' content - gone. 

I had a choice. I could throw my camera out the window and stomp my feet thinking about how technology sucks. OR I could figure out the issue, get help if needed, and try again (and still punch a pillow). For the record, we are not immune to technology woes. In fact, I think Miranda has a few less hairs after trying to figure out our website issues this morning. Send her some love, willya? :) 

If you run any kind of business, you are going to need some sort of technology. For private practice owners that can include a smart phone, a computer, an electronic health record, online messaging and video programs, bookkeeping software, a website, social media tools...well you get the idea.

So how do we make technology easier in our business. Here are 4 tips just for you!

1. Do what is necessary, not what is popular. Everyone has apps they love and computers they recommend. Before you start downloading every app your friends recommend or signing up for all the latest social media platforms - how does this help you achieve your business plan? Does it serve your client? Does it make your life easier in the long run? If your ideal client is a 20 something that is artistic and creative - instagram might be cool for your business marketing, not facebook. There is nothing wrong with stopping and researching before you bury yourself under a ton of technology that just isn't what you need. Go back to your business plan, then research tools that will help you achieve your goals. 

2. Use the help desk, YouTube and Google. People may think I am some whiz kid with tech, but I am self taught. I watch videos, read help manuals, speak to customer services reps and practice until I really "get it". If I pay for a service and they have support, you bet I am going to use it. That is why I pay!! I want another expert to teach me and guide me. Did you know YouTube is the second biggest search engine after Google? It has so much information AND it is visual which is awesome for those of us that need to see it to learn it. Think about this. When you started grad school, did you know how to do therapy. Sure, you had your preconceived ideas, but you could never anticipate how scary or difficult it could be at times. So what did you do, you studied and learned from others. When you graduate you aren't done learning. New research comes on the scene and we adjust our interventions. Learning technology is the same kind of thing. New tools come out all the time. You will never be done learning. Simply use the resources around you to make the adjustment easier.

3. Stop the negativity. The script in your head of "I'm not tech savvy," is informing your perspective on any technology you touch. You are capable of learning. The worst thing I see coming out of the negative beliefs are bad choices and trusting people that take advantage of naive business owners. I spoke with a therapist the other day that just trusted a person who said they could make all their internet marketing dreams come true. Instead of researching their reputation, asking questions until they fully understood what that person was going to be doing for them, and getting clear on the expectations, they got completely taken advantage of. You have done many things in your life that no one taught you how to do them. Sure, you have made some mistakes, that is how we learn. But you don't have a limited capacity for growth and understanding. By tech savvy we mean that you know when to ask for help and you don't let shame and fear stop you from finding a solution.

4. Be patient and persistent. If you are pissed off and frustrated, take a break. Come back and ask for support. Know that you won't figure it all out at once. People that go through our bootcamp and other programs amaze me. They struggle and at the end, they use new technologies that they would have previously believed they could never had understood. Have some compassion for the learning curve. Know that adding technology to your business is an investment in your business and should elevate the services you are providing to clients. 

Those are my tips. Notice how the title isn't "how to make technology easy." This is about coping better for the sake of your success. 

Oh and the reason we didn't have sound in our videos - the battery in the microphone died.

A battery.