Now that we have covered your fees and niche, let's talk about marketing. Today we will explore the foundation of your marketing plan in your private practice. Let's get started!Read More
Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:
1) Watch the video
2) Assess your current marketing by asking these questions:
How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?
John Sovec, MA, LMFT is a psychotherapist in private practice in Pasadena California who specializes in working with LGBT teens and their families during the coming out process.
We met John when we was speaking at the annual CAMFT conference (of course he was speaking!) He is a wonderful soul and expert in his field.
We cover everything from how to find speaking gigs to what to charge to how to present. Lot's of information in this interview. To find out more about John, check him out at http://johnsovec.com and http://www.gayteentherapy.com.
I love playing hide and seek with my daughter. Oh we laugh and have fun! But then there is a point in the game where if she can't find me right away, she gets frustrated. I can hear it in her voice. The way she says "momma" and how it doesn't sound fun anymore.
This is what it is like for our potential clients. The idea of getting help is a mixed bag of emotions - excitement, fear, readiness - but then they start to look. And honestly, it is freakin' hard! Have you ever gone through all the Psychology Today profiles in your area? Have you ever tried finding websites? Especially if you have relational issues. Man...everyone in this field helps with that! How do you know who to choose?
They embark on a search and they become tired of it. I get calls from people saying "You are the first out of 15 people to answer your phone!" or "I have this long list from my insurance company and I don't even know how to pick a person."
We aren't making the choice easy for them. We aren't conveying why they need US. Part of putting your business out into the world is conveying your value. If you can justify why your $5 hamburger is better than the $1 hamburger...I am going to buy the $5 because I can see the value.
Imagine a world where your message is clear and it is out there! You aren't hiding. You aren't frustrating to find. NO! You are open, vulnerable and capable of helping them. The avoidance of marketing not only hurts your business, it is hurting those that need you. When you get over yourself and your fears and put yourself out there, it is a win-win.
So yeah, we decided for my birthday to do our webinar one more time. I am cooking up some new ideas for another webinar. But if you want to hear more about what it means to have a clear message, then you should sign up here. STOP hiding your businesses. START doing more of what you love!