The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular
Costs for Starting a Counseling Practice
Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.
Free CEUs for Therapists and Counselors
Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.
Group Practice Guide to Profitability
Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.
Money and Therapists
Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.
Latest Articles
Private Practice Challenge Week 4: Marketing
Building a Private Practice, Group Practice, Growing A Private Practice, Starting a Private Practice, Marketing, Websites & SEO Miranda Palmer Building a Private Practice, Group Practice, Growing A Private Practice, Starting a Private Practice, Marketing, Websites & SEO Miranda Palmer

Private Practice Challenge Week 4: Marketing

A lot of courses focus on marketing. It’s one of the first things we jump to when we think about our practices - how to get clients in the door. But you notice how we didn’t start with marketing? You notice how we wanted you to get clear on what services you provide and WHO you want to serve?

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LIVE Mini Bootcamp: Week 8
Starting a Private Practice, Group Practice, Growing A Private Practice, Fees & Insurance, Marketing, Websites & SEO Kelly Higdon Starting a Private Practice, Group Practice, Growing A Private Practice, Fees & Insurance, Marketing, Websites & SEO Kelly Higdon

LIVE Mini Bootcamp: Week 8

This is the final training in the mini-bootcamp! We had a lot of fun at the launch party with some amazing giveaways! If you found value in the trainings this summer and are ready to interview for bootcamp, click here!

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How to Eliminate the Competition in Your Therapy Practice
Growing A Private Practice, Group Practice Kelly Higdon Growing A Private Practice, Group Practice Kelly Higdon

How to Eliminate the Competition in Your Therapy Practice

When any new  business opens up shop, they take stock and observe who is around them. By my office we have what is called, Furniture Row. Every single store for several blocks, sells furniture. You see this with car dealerships as well. So how do those businesses survive when they are all in close proximity?

Therapists are no different.  There are some areas with buildings that are saturated with therapists. Whenever I hear “there is a lot of competition in my area” I get excited because 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.