Private Practice Challenge Week 4: Marketing

Private Practice Challenge Week 4: Marketing

A lot of courses focus on marketing. It’s one of the first things we jump to when we think about our practices - how to get clients in the door. But you notice how we didn’t start with marketing? You notice how we wanted you to get clear on what services you provide and WHO you want to serve?

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How to Eliminate the Competition in Your Therapy Practice

How to Eliminate the Competition in Your Therapy Practice

When any new  business opens up shop, they take stock and observe who is around them. By my office we have what is called, Furniture Row. Every single store for several blocks, sells furniture. You see this with car dealerships as well. So how do those businesses survive when they are all in close proximity?

Therapists are no different.  There are some areas with buildings that are saturated with therapists. Whenever I hear “there is a lot of competition in my area” I get excited because 

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