How Important is a Domain Name?

Got a great question over at the ZynnyMe Facebook page. We LOVE getting questions, and often provide responses (for free) directly on our Facebook page. However, this question felt like it warranted more than 500 characters! Lisa from Facebook asks: "How important is a domain name? I know I need to get going on a website but can't settle on a domain name. I hear it's important to get a site going though as Google will bury it for months in the sandbox. I am just starting a private practice and wasn't necessarily going to have a business name other than myself. What about naming it after yourself? Can you change a domain name if I change my mind?"
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