Where do you grow the practice?

So you have put your passion into practice and have an amazing practice with fantastic clients. Now what? If you are happy, then cool. Go back to doing what you were doing and don't read further. If you are curious on how to grow the business, then keep reading. 

There are a ton of creative ways to expand your practice. And while I can't possibly cover all of them, let's talk about the common ways to grow and how to know if it is the right way for you!

  • Becoming the manager - Your business keeps growing but there is only one of you. You can hire contractors or employees (that is a whole other blog for another day) to take on the extra workload. They work and you get income from it. This can actually lead to expansion of your space or multiple locations. Beyond managing the business, that means you will now be managing - people! Yeah! Does that sound like fun? For some of you...you love mentoring, teaching, and really having an influence in your profession. If that is you, this might be a route to consider. Another benefit, you get to be more choosy about who you work with. You get to take the higher paying clients or your ideal clients. You get to set your hours and it may mean you don't have to be in the office all the time. Sometimes you can manage from afar. Imagine waking up, doing your thing, and then checking in at the office. Then you go in after lunch to see your clients and see what your staff are up to. Cool huh?! Of course, it means more paperwork, payroll (which can be hired out) and you have to know how to handle the inevitable conflicts and varying work ethics of other people. But the freedom it gives could be really worth it.

  • Work while you are asleep - Sounds funny, but you have tools that you provide everyday to people. Take those tools and put them into something downloadable like an online course that someone can purchase and download 24/7 on the interwebs, well that is like working while you sleep. It generates more income for you and it requires less face time with people. This means more time for you to do what you love in life - travel, sleep in, spend time with your family, or take a yoga class. It means your business works for you whether you are there or not. I want to be honest. It still takes time to create, market and sell products. But, it can still be worth it for some of you. So if you have creativity and like to provide solutions that don't require someone walking into your office, then this is something to consider.

  • Go concierge - I love that word. I used to never talk to the concierge at a hotel until I was on a business trip and Miranda said to just call them about a restaurant recommendation. Ah-mazing...I just call, they give me what I need and it was easy peasy. It is that feeling of being taken care of. It is lovely. Well, you can do the same for your clients. Upleveling your services, providing a more intensive or all inclusive service means that your fees go up and thus it requires you to see fewer people. We provide a service like this. And in reality, it isn't exhausting because it aligns with our passion and is truly life giving. It allows a ton of flexibility in our schedules and our clients feel taken care of. Win-win. Building a program is intense and fun. This is where the options become endless. But higher paying clients can give you the freedom you are looking for and the growth in your practice that you are excited to see.

  • Add to your expertise - You have been doing what you do for some time and you are good at it. (Which I just have to ask, why don't we say that more often? if you are good at something, shout it out!) Now you can speak on it, have events, retreats or be the next Oprah. Why not? Your practice then moves from being the office to being within you. You become the business and whatever you touch is part of your practice. This might be a good fit for the traveler. You carry your work with you, speak at an event abroad and turn it into a vacation. Now, don't be fooled. It is still work and effort. But if this feels energizing to you - go for it!

Did you identify with any of those options? You can also take on a few ways to grow the practice. Whatever you do, make sure it is aligned with what you vision for your life. Stay focused, disciplined and still have fun. It is a balancing act. One that I am still trying to master (and will be for the rest of my life) but the ride is wild and so worth it. How have you grown your practice? Share with us in the comments or on our facebook page! We love hearing from you!

The 3 Bosses

Part of why I went into business for myself is because I could be my own boss. I get to determine the boundaries and the direction of my business. I set my hours, plan my projects... How awesome is that?! Yet, I don't always rule the roost so to speak. In fact, most business owners I speak with struggle with the very same thing. So let's talk about who is really the boss of your business. Here are the 3 most common bosses that entrepreneurs struggle with:

  • Negative self talk - I like to call it "the committee" and those on the committee are usually the people that never believed in you, tell you that you are worthless, or just tell you "you can't do that!" The committee is the insecurities from the past and current situations. Private practice owners that heed to the committee will find themselves stuck in fear and a place of unworthiness. How do you break through that? I encourage people to start putting people on the committee that do believe in them. Basically, overrule the committee. Tell it off :) and tell it - "YOU ARE WRONG!" Changing your thinking from fear to self-worth will open your mind up to possibilities and enable you to take the risks necessary to grow your business.

  • The economy/government - "The system" is the big fear mongering evil that some business owners hold onto as a reason that their business can't grow. While the economy does have an impact on business, how do you explain that there is still diversity amongst businesses - some have survived or thrived and others have shut down. Obamacare is currently one of the biggest scares for people in the health industry. I hear of panic and desperation to get on insurance panels or contract with the government plans. Business owners that are successful, feel the fear and go forward anyway. They plan to reach the people that aren't impacted by the economy or they provide solutions that are more valuable than what people can get from the government. You have to rise above the economy and keep pursuing other options until you find what works. It takes tenacity and creativity - foundations for running your own business.

  • Peers - You look around, have a coffee with your office mate, go to a networking meeting and what do you hear? People saying you can't charge this or that, or market this or that way in "our field." Really? How do they know? Have they ever tried? Have they ever contracted out employees, created programs or products or started marketing online in a clear focused way? But yet, we allow our peers to influence us and believe the cannots. One of the keys to success is surrounding yourself with successful people - and not necessarily the people in your field. I have learned from marketing gurus and have my own sales coach who isn't anywhere near being in the mental health field, but I have learned more than ever before and am able to translate that into what I do. Challenge yourself to see other options. Don't get stuck with the nay sayers.

Anytime one of these bosses creeps up, I call my coach. (Yes, coaches have coaches!) I spend time checking my thoughts and fears and while I may feel the fear, I trust myself more than ever before. Fears do not dictate my business decisions, I do. So before you look to your peers, the government or just start buying into your negative self worth - take a moment and remember how you got here in the first place. Look at your strengths, value your goals and get the help you need to move your business forward.