Some of you have watched Gary, PhD a therapist in Los Angeles in our Private Practice Success Stories video. Today, I was working on sending out an email and stumbled upon this standalone video that Gary recorded just 6 weeks after bootcamp after his first round of bootcamp. He got me to tear up and he has a real conversation about what it means to take a look at your practice when you are established as a therapist.Read More
You are a leader, a teacher, a person who wants to support others in sharing their gifts with the world. We think that is great!
Before you add a clinician to your practice, we want you to know that part of being an amazing mentor to those around you, you need a solid business that works for you. You have to take care of you before you take care of others.Read More
Faith Based Counseling: Culturally Competent or Unethical?
Treatment plan for client with mild depression and anxiety symptoms.
Short term goals: Instill hope for the future. Identify maladaptive beliefs that exacerbate depression and anxiety symptoms. Replace maladaptive beliefs with more true beliefs. Client will be able to practice emotional management skills inside and outside of times of stress. Client will expand support network and reach out for support more frequently.
Interventions: Cognitive behavioral therapy including bibliotherapy, journaling, affirmation work, and practicing forms of meditation in and out of session. Encourage and support pro-community behaviors and reaching out to support networks.Read More
A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success!
Google has to learn to trust you:
Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls.Read More
Starting a small business can be difficult. In fact, 50% of small businesses fail (close) within the first 5 years. That is not to say that "staying open" is a litmus of success. I have worked with many therapists who have been open past the 5 year mark whose practice is operating well below the poverty level.
To be successful in private practice, you need a steady stream of clients. You can have the most beautiful office, an amazing website, a great location, and fabulous skills to help people- but if nobody is calling... you do not have a viable business.
We received this question and I think it beautifully sums out the question on a LOT of therapist's minds when they start a private practice: "What marketing strategies seem to have the very fastest results? Put another way, what would be your top three recommendations for a private practice, solo practitioner business to be able to find let's say 5 new clients a week for a month so that at the end of the month you would be pretty much full up? if that seems like too many too fast, then you could scale your answer down to just a couple of new clients weekly, but reliably! I really appreciate you considering answering but on the surface it seems like a pretty ridiculous question!"Read More