For most therapists, the primary way clients find you these days is online. People type keywords into Google, or another online search engine, and are presented with tons of options. Understandably, therapists that are at the top of search engine results attract the most visitors to their websites and are able to more easily fill up their caseload. The question is, how do you get to the top of online search results?Read More
Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.
Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:Read More
I was making a presentation to the Seattle Division of the Washington Association of Marriage and Family Therapists and made a statement to the audience: "There are more than enough clients to fill every single practice of all of you- and all of the other private practice therapists in Seattle."Read More
Therapists are great at blogging. Now, most therapists believe they are terrible bloggers, but it just isn't true.
Private Practice Blogging is a set of skills
Here are some of the individual skills that blogging utilizes:
The ability to empathize with other humans
The ability to articulate in a way that empathizes, teaches, or inspires
The ability to speak in a down to earth manner
The ability to move past perfectionism and allow connection
The ability to feel passionate about helping your community
Aren't most therapists awesome at most of these? The biggest barrier I see to most therapists moving into the private practice blogging space is that they are concerned with perfectionism. They worry about:
Will I write about the right thing?
Will anyone read it?
What will my colleagues think?
Will I know where the line is for me in regards to self-disclosure
If you want to get started in private practice blogging- you have to move past these questions. While I believe having a targeted business plan is excellent, to best way to get started blogging for your private practice is to start blogging for your private practice!
The truth is, the first few blogs you write will probably take you HOURS longer than is necessary. However, the more you write, the better you will get, and you will gain the confidence to dig into broader aspects of blogging to make it more effective for your work.
Initially, I recommend people focus on using blogging to let Google know two main things:
Let Google know you haven't abandoned your website by posting new content to it. Google knows that nobody wants to click a link to a website that hasn't been updated in years. We all want up to date, accurate information.
Let Google know what services you offer and where you live. You would be surprised how many websites I see that do not have the city listed or easily findable. I have to click on to several pages to see where someone is located. Blog about things that are local in your area- have fun with it!
Alright guys- what questions do you have about blogging? Have you started blogging? Share your VERY FIRST blog post here or your favorite blog post you've written. We can't wait to see what you share!
This is actually a really common question that I get asked from therapists, counselors, and psychologists in about a million different ways.
The way it gets asked might be centered around finding a job, getting a book published, or getting clients calling- but it always comes back to the same theme (and we as therapists and healers know about themes): Why doesn't anybody notice me?
Why? Because you aren't showing yourself!
Yep, I said it... It might just be your own fault!
Therapist after therapist sit inside of their office doing amazing work, sharing expertise, working long hours, reading, studying, and training... They are SO good at that!
But, when it comes to sharing their expertise in the world, they have a very narrow idea of how to do that. What are the ways therapists are "allowed" to share their expertise:
- A training requested by a group or other professionals. - An article requested by a professional group or community group. - Answering questions asked one on one.
But, how do people know you do trainings or know your expertise and style if they haven't met you? How does someone know if you are good writer if they haven't read anything you have written, and how do people know what questions you might be able to answer if they don't know a thing about you?
If you want people to SEE you, you need to SHOW yourself. I know it is scary, and intimidating, and so on. But, it is important, and powerful. Yes, I said powerful. People really want to SEE you, your expertise. You can still keep professional boundaries- while sharing where your passions lie and the kind of problems you help with. You can also do it without being icky, pushy, and salesy!
A blog is a technical tool that helps you be seen by Google, by Employers, by Colleagues, by Referral Sources, etc. Do you want to be seen? Do you want the phone to be ring? Then, understanding the pros and cons of blogging and how to do it effectively is incredibly powerful for you!
Until next time-
To blog or not to blog...that isn't the ONLY question. First let's address why you should blog.
It is a chance to share something with the world. There is only one unique you, with your knowledge, that can give words of wisdom to others. Think if it like a gift to your readers.
You get to develop your niche. If you hone your writing onto just a few things, it helps you refine your niche.
With your niche developed, the more you write, the more you become an expert. You might focus on divorce or dating. Either way, people will read your stuff because you know what you are talking about.
It is a way to connect with others and communicate about who you are and what you do. Blogging can be a great networking tool.
WAIT! What about SEO? Well...so glad you asked :) Your blog CAN help with your SEO. BUT, if your blog is seperate from your website, that is so very sad for you because your blog is doing very little for your website. Which means you have to work twice if not three times harder to get your SEO up there and looking stellar. Also, who wants to manage two accounts, two websites - UM, not me. So when you are choosing a platform for your website, you need to take this into consideration. This is why we really love platforms that have the blog integrated. Become an expert and show the world that you know what you are talking about- Blog!
We wanted to have an easier way for healers and small business owners to compare some of the options available for building a website. Many people don't know the pros and cons to each option. While we are somewhat impartial in this area- we think it is based on some real issues and facts that most people won't tell you. Here is a fun little graphic that does some side by side comparisons. What do you think? It is accurate? Are we missing anything? Is it helpful?
Want to see it bigger? Right click and select "Open image in new tab." Also, a friendly reminder for those of you considering the Website in 30 days program or Squarespace (what we build on) as an option. The monthly hosting costs could be reduced by 30% if you order by Thursday. We have a special coupon code for Squarespace- just go to our Zynny Loves page for the details!