Creating a Successful Private Practice in 2017: People NEED You!

Creating a Successful Private Practice in 2017: People NEED You!

Do you believe that your community needs you in private practice? I do. Start to look around as you go about your day and you will see lots of people who could benefit from the work that you do. Or, you could dig into some of the data out in the world! And while non-profits and agencies can meet some of the need, a lot of people would benefit from private practice services. 

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Building a Private Practice in Russia: with Maksim, MD, PhD

Building a Private Practice in Russia: with Maksim, MD, PhD

At the American Counseling Association Conference I was able to sit down with an amazing speaker, trainer, psychotherapist, and psychoanalysis from Russia. He was speaking about Positive Psychotherapy, not to be confused with Positive Psychology. 

I was able to interview him about starting a Psychotherapy clinical in Russia as a Psychiatrist. Check it out! 

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Building a Counseling Practice: Kimberly, LMFT

Seattle Couple's Therapist

I've met Kimberly, LMFT shortly after moving to Seattle, WA. I was lucky to present to the WAMFT networking group about social media for therapists. She has a beautiful story to share about how to shift from being underpaid, overworked and uninspired to being fired up, getting lots of referrals, and doing inspired work! 

Kimberly Slagle, LMFT Family and Couples Specialist in Seattle, WA

Resources: 

Go and check out Kimberly, LMFT today at http://www.empathicfamilytherapy.com/ If you are in the area even on holiday- I'd recommend stopping in to her free monthly networking group- they are a lovely bunch of people! 

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!

What you can learn from other's websites

Kelly and I were able to do a few of these live website reviews while we were in the same zip code. A couple of fabulous people were wiling to allow us to share their evalutions, in the hopes that it would help YOU be successful with your own website.

How did you find out about us: "I heard Miranda talk on an event Casey Truffo had a while ago and I love what you both are doing. I used your suggestion for Square Space and Argonaut."

Here is what Kim had to say about the process! Notice that she used one of our suggestions and was able to start showing up on Google right away! (If you are doing groups, talks, or events, we highly recommend using a service like this one to get the word out.)

1. What was it like receiving your video evaluation? 

I

 love the evaluation being a video. I can review it over and over and I can see on my website exactly what you are talking about. Also, it's a little scary to ask someone to evaluate my website (I have spent a lot of time trying to get it right) and from the start you make kind statements about it and made me feel at ease with your ideas/recommendations.

2. What was the most important thing that you learned about your site from the video evaluation? 

Most important? Really the evaluation is 15 minutes packed with information. You validated some of the concerns I had and you gave me suggestions how to fix it. I just used Eventbrite (as you suggested) and I am showing up on Google!

3. What changes will you make based on this feedback? 

I am beginning to implement all of your suggestions. I like that you talked about the SEO and you saw I did a little, but gave me ways to do more.

4. What lingering questions did you have? 

For me the hardest part of the website is making it look appealing. With Square Space there are so many options, I get lost in the color and style optioins. So lingering question would be style suggestions- but you did make some statements how I could clean it up.

5. May we quote you? 

Absolutely. I loved your evaluation. I felt that you were talking to me and you found a way to communicate at my level  of understanding about my website.  

We hope you will also go over and give Kim's website a look to see what other changes she has implemented into her site as time goes by. You can visit her here. 

Where Good Ideas Happen

Wonderful, lazy Sunday listening to National Public Radio (NPR) and was surprised to hear a fantastic TedTalk that I had heard before and how inspired I was this beautiful afternoon. I have so many ideas swirling around, but the long and the short of it is- we are made to live and think in community.
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But I'm old school- I don't do tech

So, I had a little fun this morning creating my own "geico-esque" commercial. I get to talk to business owners and a lot of therapist every day who are terrified that technology is going to take over their lives. Below I have put in a short, silly pirate video that does a "reenactment" of this conversation. I know doing a webcam video would be more personal-but I thought putting on different hats or using different voices might freak you out or make you think I was going nuts! Hope this video makes you smile! 

GoAnimate.com: ZynnyMe Technology Coaching for Real People by ZynnyMe

Like it? Create your own at GoAnimate.com. It's free and fun!

By the way, do you work with or market services or products for kids? I think this would be a fun, amazing way to create kid friendly content about play therapy, kid's toys, or even party planning themes. However, this strategy does require that you have some kind of web presence through a website, facebook page, or email list... 

If you are ready to finally create a website- check out Website in 30 days program for therapists. If you are a small business owner- stay tuned- we will have a similar program coming out for small, niche businesses this summer! 

Post your biggest technology fears or questions below in the comments- or send us an email at help@zynnyme.com 

A Word of Encouragement

Here is a short video by yours truly, Kelly Higdon sharing about how going paperless and integrating technology has made running a private practice easier, more profitable, and made my LIFE better. 


You can do this! If you have fears about technology - email us at help@zynnyme.com