Success Story: Starting a Counseling Practice in Orlando, FL

Success Stories Blog Featured Image Size (1).png

Lauran is a counselor in Orlando, FL who cares deeply about people having powerful, transformational experiences in counseling.

She is a self-professed wounded healer who came to psychotherapy as a second career after being a school teacher for many years. Listen to the podcast below for a little snippet of her story.

You can also click here to join us LIVE when she, and other therapists share their private practice building journeys. You will get to ask Lauran, and other successful therapists in private practice questions about what does and doesn’t work in building a private practice in 2019.

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!

Starting a Counseling Practice Part 9: Creating a Website

Starting a Counseling Practice Part 9: Creating a Website

Websites - got one, need one...not sure? One of the main goals of bootcampers is to get their website in tip top shape. 

I started a cash-pay private practice and 95% of my referrals in the first few years came from the Internet. I already shared how many of my colleagues told me that wouldn’t refer to me until I took insurance. And, truth be told, I hadn’t planned for private practice, and that meant I hadn’t done any previous work on developing a referral base for my private practice.

Read More

Starting a Counseling Practice Part 8: Choosing Your Niche

Starting a Counseling Practice Part 8: Choosing Your Niche

Niche - it should be easy right? It's one of the biggest things we conquered in bootcamp and now we want to help you deal with this too.

Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.

Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.

Read More

Starting a Counseling Practice Part 7: Creating a GOOD Referral Base

Starting a Counseling Practice Part 7: Creating a GOOD Referral Base

We are back from vacation and bootcamp! Did you miss us? Nope! Because you've been here working. Right?! In honor of this series, join us this week for our upcoming training - Starting a Counseling Practice from Scratch.

If you build it, they will come. I talk to therapists daily who truly believed that if they had an office space, and a website, that clients would find them. The truth is, it isn’t just about building it, people have to be able to FIND you!

Read More

Starting a Counseling Practice Part 6: Do you need an EHR

Starting a Counseling Practice Part 6: Do you need an EHR

We've revived this series while we are away bootcamping! Bootcamp is now over so now we are resting...but that doesn't mean we can't still help you!

Before you start researching all the different Electronic Health Record (EHR) options out there, how do you know you need an EHR and how do you choose?

Read More

Starting a Counseling Practice Part 4: Choosing an Office Space

Starting a Counseling Practice Part 4: Choosing an Office Space

Once you have your business plan in place the question remains, where are you going to do business? This is really the first thing many of us want to rush towards first above all else. Based off of your business plan, you might have an idea of where your clients reside or work. With the researching your area, you will also learn of who else is serving through private practice. Why does this matter? This is where you get to establish what sets you apart. (More on that later when we talk about niche later in this series).

Read More

Starting a Counseling Practice Part 3: Your Business Plan

Starting a Counseling Practice Part 3: Your Business Plan

The four little words that strike fear into the hearts of therapists “Create a Business Plan.” We’ve already talked about how we’ve found that less than 15% of therapists in private practice report having a business plan, and how that negatively impacts them.

Read More

Starting a Counseling Practice Part 2: Giving yourself permission to build something that works for you

Starting a Counseling Practice Part 2: Giving yourself permission to build something that works for you

Hope you enjoyed really getting to know yourself in Starting a Counseling Practice Part 1. The truth is, getting honest with yourself is only the first step in creating and implementing a great private practice vision. You also have to give yourself permission. I know there are people out there who will give me a hard time and say this is “non-advice, advice.”

Read More

Starting a counseling practice Part 1: Getting honest with yourself

Starting a counseling practice Part 1: Getting honest with yourself

Launching a private practice is an exciting and terrifying proposition for most therapists. The truth is, many of us were trained in non-profit, agency environments and developing a vision of a for-profit business is foreign.

Read More

Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success! 

Google has to learn to trust you:

Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls. 

Read More