Got a great question over at the ZynnyMe Facebook page. We LOVE getting questions, and often provide responses (for free) directly on our Facebook page. However, this question felt like it warranted more than 500 characters!
So, yes your domain matters, but no it doesn't... In other words, your domain only matters if it sucks!
Funny story... probably shouldn't share it but I will... My professional organization has been offering free listings for counselors and therapists as part of their professional membership. www.therapistfinder.com The profile listing allowed pictures, descriptions and was completely searchable and FREE for me! CAMFT (which is fantastic by the way) was always very excited about the amount of traffic it received each year from the web. There are millions of hits- and the service as only for California. This should result in phone calls and clients for the therapists who were listed right? Wrong!
There was one small problem... well, I think it was a big problem... the name... In fact, this name was listed as one of the Top 10 worst domain names on the web. I'm pretty convinced that the Top 10 ranking is actually what kept the website getting so many hits. Has it clicked yet?
www.the rapist finder.com Yep... that is one bummer of a name. The fabulous people at CAMFT have gotten some good feedback and relaunched as www.counselingcalifornia.com Two fabulous, easy(ish) to spell keywords that have no negative connotations.
So, what are you thinking about for your domain name? Have you down your market research? Are you trying to learn how to build a website and market a business all on your own? Get good advice- don't get stuck doing nothing... or lose time and momentum by not getting good advice from the start!