You have all heard that having a website is SO important to having a successful business. And, you know what, it's true! If you don't have a website- you aren't taking your business to the level it could go.
At the same time, just having "a website" doesn't necessarily build your business. In fact, a bad website could detract from your business! What is a bad website? Here are a few clues:
It's hard to find unless someone already knows you. You want people who have a specific problem or need to be able to find you!
It's hard to find even if somebody knows you and your business. Red Alert! There is something terribly wrong with your website!
It turns people away from calling you. If you are getting 100 visitors per month, and no calls- there is a problem! In fact, if you are getting less than 5 or 10% conversion rate- people calling you after reading your website- there is a problem!
Your website has outdated or wrong information on it. This does not send the right impression.
Your website looks like you are working out of the back of a pinto... in other words, it is outdated, not professional, and doesn't convey how fabulous you are! Helping a few interior designers through a website redesign- they are going from a website header like this: to a website header that looks like this: http://elementsofchic.squarespace.com/ (Header design by this fabulous artist (http://staudesign.com/)
The old header was ok, but the new one is so modern and better shows their asthetic and doesn't convey that they are outdated designers (because they aren't!)
I hope this tips today help you to check in on whether your website is really working for you, and lets you think about what doesn't work in websites!
I'm doing a training tomorrow in Fresno, CA through http://camft-csjvchapter.org/chapter-events/ that will go over extreme details on what you need to know to have a fabulous website that gets people calling you. This presentation will be a great of healers and helpers.
What are your biggest website headaches or fears? Post them below? Or feel free to join the converation at http://facebook.com/zynnyme if you are so inclined!
We do web design in Modesto and web design in Laguna Hills locally, and also can answer questions like "what should I put on my website?"