What is most important about a website? That it works for you! You want it to be a key in turning visitors into clients. But how is that done? Perry Rosenbloom from Brighter Vision shares a few simple strategies that can make a huge difference in how your website can help grow your business.
Brighter Vision exists to make websites simple and easy for therapists. With customizable templates and annual SEO checks, they specialize in helping therapist convey their unique skills to their ideal clients. We truly love how Brighter Vision is serving therapists. They are launching a new podcast meant to inspire your private practice growth. Click here to check it out!
As a sponsor of the Most Awesome Conference, Brighter Vision is offering 2 months free membership! All you have to do is click here to sign up! This is so generous of them!
Thanks to Perry for these easy to implement tips! Get ready to make some positive changes in how your website works for you!
Kelly: I’m always ready. Wehhh. Whatever.
Perry: I know you are.
Kelly: No, it’s just a conversation, like I think you know me enough to know like we’re just going to have a conversation and that’s what people really appreciate. So we’ll get started.
Perry: Exactly. Let’s do it.
Kelly: All Right. Hey guys welcome to the podcast or if you’re watching on the website to our blog, today’s guest is Perry Rosenbloom from Brighter Vision talking all about website conversion. Welcome, Perry.
Perry: Thanks for having me, Kelly. I’m really glad to be here.
Kelly: Tell everyone in case they don’t know and if they don’t know they need to know who you are and what you guys do.
Perry: Certainly. So I’m the founder of Brighter Vision. Brighter Vision is an all in one website solution for therapists. Basically, we build websites that are as unique as your practice and we will build you a fully custom website on one of our frameworks and provide you with unlimited technical support plus do all of your SEO for only $59 a month. So you basically get a website that looks like you spent three to four thousand dollars but in fact you spend less than two bucks a day.
Kelly: Amazing and that so dirt cheap.
Perry: Yes, it is. It is very reasonably priced.
Kelly: Yeah it is.
Perry: The service and the quality you get in our opinion is unmatched by anything else that’s out there.
Kelly: Awesome. Well, I’m excited to talk to you, because I think, you know, we all know we need a website and I think one of the things that comes up in our Bootcamp and in our conference and things is but how do we know it’s working for me and that’s where we talk about the idea of conversion. That when someone comes to your site that they turn into a client. You know that they don’t just click off, right? So let’s talk about some of the ways that you have found are most impactful for therapists in their private practice to have their visitors turn into the clients for their practice.
Perry: Most certainly. So, you know we’ve built over 500 website for therapists in the last year alone. And through all of our testing through all the designs we’ve done, we found, we really dial into three specific things that we do on all of our sites and these three things you can take when you be a Brighter Vision client to do them. You can take them to your web developer. You can go ahead and implement these three strategies yourself that – and these three strategies will really help you get more clients to actually contact you. So you know if you have a hundred people to your website coming every month, and let’s say, 10 people are contacting you every month that’s a 10% conversion rate.
Perry: If you implement these strategies, you should see that a conversion rate go up to about 15 to 20%, so getting another 5 to 10 people actually contacting you every single month. So the first thing that we really encourage our clients to do and that we see work really well across the board is putting in some sort email opt in or a giveaway on your website.
Perry: So, the very barebones what you can do is have an email pop up, that’s – or a pop up that’s says subscribe to my newsletter and get these tips. And you can utilize if you’re on WordPress. There are lots of great tools you can use. We prefer OptinMonster and that’s what we use on all of our clients websites. You can sync that with your newsletter subscription service which we would recommend MailChimp as it’s free for up to about 500 subscribers and just right then and there, you’re going to get that set up. It’ll take you maybe an hour and a half to set up, maybe even less and you’ll be able to have a pop up come up. And people can subscribe to your newsletter that way. The better way to do it is to write an E-book or a giveaway and have that pop up and give a call action to subscribe to your newsletter and get this E-book or giveaway or even an email course. What you use personally at Brighter Vision on our website is a five-day email course, sort of going over everything that we’re talking about here, and personally we use getdrip.com. But either of those two tools and either way you do it really help get more subscribers onto your newsletter.
Kelly: Let’s talk about it just a little bit, because I was in a forum the other day and people were saying like that feels so cheesy and markety and here’s my thought about it and I’m glad to hear yours in opt in. Whatever, basically it’s saying, hey, I want to build a relationship with you and maybe you’re not ready to set up an appointment yet and you want to get to know me a little bit better and I want to provide you help even if you’re not in my office. So any opt in needs to be a value that’s of the heart and authentic. You don’t do it just so you can capture an email. It’s not about how big your list is; it’s about how invested people are in building that relationship with you. For us, we do the same thing, email course, the mini Bootcamp. That’s where people get some of our top articles and training just so they get a sense of who we are. I think that’s the difference you know of like building a relationship and simple tools that you’ve already suggested GetDrip and MailChimp. So when you talk about a newsletter, what do you kind of see for that for therapy?
Perry: I completely agree with you, Kelly, and you want to be adding value. Anytime that someone is going to trust you with their email address you need to reciprocate that trust by adding value to that conversation. Give them really valuable content, really valuable tips and prove to them your expertise. You know how good of a therapist you are. You need to prove to them how you can help them and once you build that trust in that relationship through an email course or through a newsletter or through an E-book, that’s going to increase their trust in you and they’re more likely to actually schedule an appointment with you.
Along those lines, when you’re doing emails through your newsletter, make sure you have call to actions and your signature. Allow people to easily schedule with you. You can use a tool like SimplePractice allows online scheduling and integrate directly with that and give people call to actions in your newsletter to them. So that way once they read your newsletter they can get that gain or that trust with you and that authority from you, they’re more likely to just be like, yeah I really want to seek help. I know Kelly will be able to help me.
Perry: I’m going to go and schedule my first appointment with her.
Kelly: Right. It’s about staying in front of them and reminding them. Remember that night when you were miserable? And you started looking at a therapist and then the next morning you woke up and said, no I’m fine. No I’m still here. I’m still here if you need me. So, it looks like – oh, go ahead.
Perry: I just wanted to say one more thing. It’s okay to be market; it’s okay to market yourself. You’re growing a private practice. You’re trying to – you’re a great therapist but in order for you to help the most people you have to learn more about business and being and using effective strategies to get people to contact you and market yourself, you’re going to be able to help more people that way.
Perry: So don’t be afraid of trying things that might feel a little more markety than you’re comfortable with.
Kelly: I think personally when people use that term, like salesy it’s that they haven’t come to a place of knowing how to do it in a way that’s authentic. Like I and I say like you can hide your light under a bushel. You know that idea of like hide your light or you can share it with people and that’s all marketing is, is saying like hey, I’m here to help. What a shame if you hide from people and they’re not getting the help that only you can offer. So I agree with you. Like it’s part of business, and marketing is not a bad word; sales is not a bad word; it’s all about loving the other person enough to like be vulnerable and put yourself out there so that they can reach out to you.
Perry: Exactly and you know, at Brighter Vision here we like to say that we don’t sell to people. Our product sells itself and as a therapist your expertise and how you can help somebody will sell itself to them.
Perry: Obviously, you just kind of be able to start that conversation and having an email opt in is going to allow you to start that conversation.
Kelly: All right. So first point for website conversion is to offer something of value in exchange for an email and to continue to foster that relationship. Some of the tools you mentioned were SimplePractice so that they can schedule the appointment. Mailchimp so you can do your newsletters or GetDrip, you know is another one as well and using OptinMonster if you have WordPress. Of course there’s a ton of other ones if you’re not on WordPress. But having just simple free tools that will help you do that can make a huge difference in your conversion. What is another thing?
Perry: Absolutely and you can say much more eloquently than I could.
Kelly: I’m just summarizing our points there. All right.
Perry: That was a great summary, you know.
Kelly: What else do you have?
Perry: Another thing that we really encourage is to put call to actions throughout your website. So what that means is instead of just saying, you know contact me today and I’ll be -- to schedule an appointment. Actually, have, and just have that be [? 9:47] and then your phone number. Actually have a link for someone to contact you. So you should say contact me today and make that a link, so when they click on that that sends an email or call me and have that phone number be clickable.
Perry: Or at the top of your website, have buttons that say “request an appointment or schedule an appointment” and that really stand out and catch your eye so that when someone arrives on your site, they know exactly what they should do. If they’re ready to contact you and want to schedule an appointment they can see right no matter what device they’re on, they’re going to see schedule an appointment. They’re going to with their mouse – they can go up and they’re going to click that button.
Kelly: Let’s talk about that actually of that concept of above the fold. So for those of you guys that don’t know above the fold is like anything that you see when you immediately land upon a website so it’s the most important stuff. One of the things you’re saying is your call to action needs to be above the fold.
Kelly: Like certain people land, they’re clear like here’s an opportunity. I also think it needs to be below the fold too so that if they scroll, they can find it there, too, but above the fold I think is important and a lot of people miss that point.
Perry: Yes. A lot of the Brighter Vision websites for example will have your logo, will have contact information, will have call to action buttons to schedule an appointment or to contact you. Then very often, there’s some image sliders. That’s sort of we like to use them to help evoke an emotion and evoke a feeling so that people really get a sense of who you are and what your style is.
But you know, studies have found time and time again that people scroll. People are used to scrolling. With mobile devices they’re scrolling all the time. So have your call to actions at the top and then make sure you have them below the fold, too because when people scroll down, they’re going to read about you and they’ll know what to do.
Perry: It’s important that you don’t only have call to actions to contact you, though. Because not everybody who arrives in your homepage wants to contact you.
Perry: Have call to actions to go to other locations on your website. So maybe you have your homepage. You have a little bit about yourself and then maybe you have an area that says, “Click here to learn more about my specialties” or “Click here to learn about me”.
We like to use images overlaid with text. We find those work really well. So that way, and if someone’s ready to contact you after reading your homepage, give them a way to contact you.
Perry: But they might want to learn more about you. They might want to learn your history, what your background is, what got you into therapy to start with, what kind of specific areas you excel in in helping people that you work in.
Perry: So give them areas to click and go to those other pages.
Perry: Then on those other pages you’ll be pre-selling yourself. You’ll be pre-selling your expertise through your copy, through your words on your page. And then at the bottom of those pages, give them the opportunity to contact you with a contact form or contact buttons or give them the opportunity to go to other pages. Time and time again studies have found that the two most-clicked-on areas of a website are links above the fold. So above without having to scroll and then at the bottom of a page. When someone gets to the bottom of your page on every single page, make sure they know where to go next. Make sure they have something telling them to contact you, to give that direction. Or if you want them to learn more about you, send them to your ‘about me’ page. You always want to be testing those things and giving people multiple ways to navigate your website and to intermingle with your website.
Then when they’re ready to contact you, have that there front and center for them to contact you.
Kelly: I also like to play around with language on my call to action like it doesn’t necessarily have to be on every page. Contact me to schedule your free 15-minute consult. It can be something like, “Click here. I’m ready. I’m ready to stop feeling depressed. Then call me.”
Perry: Yes, exactly. The word ‘contact me’ today is probably like the most overused call to action word. It’s not that fun.
Perry: Whereas, if you try and convey an emotion like you say, “I’m ready to get help” or “get help today” and it says, “Then contact me.”
Perry: “Get help today.”
Kelly: And you can --
Perry: I want to get help today. I’m ready to start getting – seeking treatment. And I want to start talking to a therapist.”
Kelly: I think the other point you make is the testing aspect. That like people are like I did it. I’m done. No. You fly. Like this stuff always changes. I remember five years ago what a website needed is not what it needs today and so you’re going to play with it. And like you said, the goal here is for them to get to know you better and to build a relationship. So might mean digging more deeply into the site and when they’re ready, that it’s there and it’s clear.
But you may try different phrasing and different places that you put those call to actions and things like that. Like this takes time and testing and do you guys – you guys help like if somebody wants to change that on their site, you can move things around for them sometimes within the template that they have.
Perry: Most certainly. Yeah. We pride unlimited technical support. So any time someone needs a change, you just email us at firstname.lastname@example.org.
We used to do a sort of a round robin support thing where everybody was involved in the support but recently, we moved one of our developers full-time in tech support. So Sacha in there full-time handling all the support requests doing a fantastic job. When you need a change made, we’ll test things out for you.
One point on the language you use on your website, just as important as language are colors.
Kelly: Yes. Oh, talk about that. [cross-talk]
Perry: Yeah, let’s chat about colors. We love colors here .So colors convey feelings, colors convey emotions and the biggest piece of advice I can with regards to colors is never use red on a call to action button because what does red mean? It means stop. You see a red light you stop. That you always want to use any other color but red because red’s going to tell you, “Nope. I don’t want to go that way.” We haven’t really found one color works more than another. It really depends on what your color scheme is.
Perry: The feeling you want to convey, what kind of photos are on your site. So we sort of match colors to how you want to convey an emotion and what kind of emotions you want to convey, but we certainly will never use or try to convince our clients not to have us use red for call to action buttons.
Kelly: Yeah, that’s a very good point. I like to go to a website called Design Seeds. I don’t know if you’ve ever seen it.
Perry: I haven’t. I have to check that out.
Kelly: Yeah. You just look at images that appeal to you and then it gives you suggested color palettes.
Perry: Oh, cool.
Kelly: So sometimes if you’re looking for emotion, I find that that’s been a great site for me to find some like palettes to work with. You know, if you come to ZynnyMe, it’s hot pink.
Perry: But I love that. That’s you guys.
Kelly: Yeah, that is. That’s the thing right? You want to create emotion and ours is kind of like let’s have a party. So what do you as a therapist want to convey? I love that point about color and the importance of it and it being reflective of the person. You know what they want to vote emotionally. Cool. All right.
Perry: And that’s not something that I can really do. Our developers and designers here are so much better than I am at developing websites. If you see some of the first sites that we built at Brighter Vision, it was all built by me like the first 10, 15 sites. We’ve redone almost all of that for our clients with our professional developers.
Kelly: Oh, yeah.
Perry: They do a great job.
Kelly: Oh, gosh. I’m with you on that. I’ve had that same experience. Okay. So we talked about call to action not just being a call me to schedule your appointment but also to dig in deeper to get to know you, to get more information, get more value from the site so that when they do call, they’re a little bit more committed, they know more about what they’re getting into and making it above the fold and below the fold and being conscious of the colors that you’re using, right?
Kelly: All right. So what else have you got?
Perry: So third point I really want to touch on today; third and final one is accessibility. You know, no matter where someone’s at, you need to make sure that they can find you and know how to contact you. So first, your website, it needs to format perfectly on any device somebody’s on. If you do not have a mobile-responsive website today, as soon as you’re done with this, contact us or contact another developer and get your website to be mobile-friendly.
Kelly: Okay. Let’s talk about for those that are like, “Mobile-responsive?”
Kelly: I’ll give you my version, my dumb-dumb version is that basically when someone looks on their laptop or their phone or their tablet or iPad, the website changes its sizing so that they can still see the full site and get the information they need and it’s not all wonky and weird but it makes it easy on the eye.
Kelly: It’s appealing to whatever device they use.
Perry: Perfect. You want it to reformat on any device.
Perry: Get rid of that pinching and that zooming and scrolling. A lot of people they just see your content and digest it easily.
Kelly: Right. Cool.
Perry: So make sure your website’s mobile-friendly. Then and this is so key with mobile design. If somebody’s on a phone, their behavior and how they interact with your website’s going to be very different than if somebody’s on a computer. If somebody’s on a phone, you need to give them a quick and easy way to contact you. Because let’s say they come to your website from a Psychology Today profile, you want your contact information right front and center. Of if they land on your website from a Google search, people on mobile phones and mobile devices are more likely to contact you right away.
Going back to those call to actions, make sure that your phone number and/or email address is front and center on every single page of your website when it’s a mobile device.
Perry: So that way people, all they have to do is click to call you. And that’s so key because if people have to hunt for your phone number on a mobile phone, they’re not going to call you. They’re going to click back and they’re going to go to another search result. That’s just how the user behavior has evolved. So they need to be able to call you real easily, real quickly without hunting for your phone number.
Perry: Yes, that’s about what I have in terms of accessibility.
Perry: Make sure your website’s mobile-friendly, make sure that it’s really easy for people to contact you through your website.
Kelly: I think it goes for anything like in terms of the way your website looks that people are clear. This kind of connects to what you were saying earlier like where to go next that it’s simple. Like some people, they put too much and I go and I’m like, “I don’t know what you want me to do.”
Kelly: So your navigation being simple, the page being simple so that it makes it easy for people, easy for people to contact you or dig in more deeply and not overwhelm them with tons of links and like jumbled like multiple columns everywhere. Like sometimes you know --
Perry: Keep it simple.
Perry: Make it easy for people. Convey an emotion, keep it simple, make it easy for people to contact you. I think those are like the three tenets that we try and focus on here. I think you’d agree with that.
Kelly: Yeah. I do and I think that for anyone that’s listening, go check, go look at your website on your phone and see what you think. Go look at it on an iPad or something and there are websites where you can plug in your website and all that and see by just carrying phone and experience it. If it’s not mobile-friendly then we need to fix that whether that’s Brighter Vision or talking to your developer but that has to be done.
Kelly: And so --
Perry: So Kelly – oh. Go ahead.
Kelly: Yeah. No.
Perry: Oh, something for the show notes. Studiopress.com/responsive allows you to test your website.
Kelly: There you go.
Perry: You put your website in, you’ll be able to see on any device without having to go to your iPhone and go to an iPad or go test it on a Samsung and go view it on a big screen. Studiopress.com/responsive. You can put it on any device nice and easy.
Kelly: Awesome. Sweet. I remember five years ago like trying to do my whole response it was not easy.
Perry: Oh, come on.
Kelly: Now it’s so easy. You guys, don’t be intimidated by it if you’re hearing about it. Also, take a moment and just step back and look at your site. Is it really clear what you want people to do and how to find you or where to go? Like it needs to be simple.
One time Miranda and I went to a website and it took us 10 minutes to find out how to contact the person. We’re like, “Are we missing something?” And we were. We asked a friend and they’re like, “Oh, yeah. This tiny thing up here” like I wanted – you know, our eyes are still trained to just that. The other thing like our brains are adjusting to these kinds of layouts and stuff. It’s important to make it simple.
Perry: That it is.
Kelly: So those are three amazing things that people can do easily on their own. I love it and the idea here is is that the more people visit your website the more likely they’re going to call you and build a relationship with you, hire you as their therapist. I want to open up to you to share it because you and I – I’ve known you a long time and since kind of the beginnings of Brighter Vision and watched you like blow up. A lot of Bootcampers use you. I know you’re an amazing sponsor of Mac but share with people some of the ways that you provide value and that you’re supporting therapists in the community.
Perry: Certainly. So with Brighter Vision, you know, first off like we said in the beginning. You get a website that looks like you spent a few thousand dollars, but you’re only spending $59 a month. One thing we’re really proud is our support desk. When you submit a support ticket, and I don’t know if you’ve ever experienced web developers, Kelly or worked with tech people.
Perry: Typically, if you had a web guy or a web gal, “Hey, I just moved offices. Can you please update this for me?” A week goes by when you hear from them.
Kelly: It will take forever.
Perry: Hey, what happened? Did you see my email? Another week goes by and eventually it never gets done or maybe it does get done but it’s two months later.
Kelly: Or they go out of business and you can’t find them. I’ve seen that.
Perry: And then you don’t even have any password to get into your website.
Kelly: Exactly. I’ve had that. I’ve heard people tell me four stories, yeah.
Perry: With Brighter Vision, our support desk is there for you. If you email us at email@example.com and you email us before 3 pm Mountain Time Monday through Friday, you will receive a response that same business day and in the vast, vast majority of cases, your ticket will be resolved that same business day. We really pride ourselves on responsive attentive fantastic customer support and service at every step of the way.
If you sign up with Brighter Vision, you get a lead developer assigned to you who’s going to work with you and get a real understanding of who you are, who your target clientele are and really understand what kind of emotion you want to convey from your website. What are your goals? And then we build you a website on one of our themes. A professional developer or a professional designer builds you a website on our Brighter Vision theme.
We’ve crafted – Kelly when we first met a little over a year ago, we had less than a hundred clients at that time. We have over 500 now. We have crafted every single bit of our business to meet the needs of therapists. We understand our clients so well and we understand the needs of therapists so well.
Not only do you get a great website, not only do you get your search engine optimization done for you, not only do you get unlimited technical support to make those changes for you, when you’re in the design phase of it, we make the process so pain-free. Our clients typically invest about 60 to 90 minutes of their time.
When you’re getting your website you get your first draft sent to you, we have a tool that allows you to click on any area of your website and write your developer a note. That developer sees where you clicked and what you wrote so it really allows us to get inside of your head and get an understanding of what you want done. You don’t need to be technical, you don’t need to know technical jargon. We make the process as pain-free and straightforward as possible. That way you can get what you want and you can get a professionally designed website but not have to spend thousands of dollars to do it. And take your thousands of dollars and invest it in your marketing in other ways instead.
Kelly: You’ve sent us a gallery that --
Perry: Yeah. What we’re currently working on and we will probably have this done—we’re shooting to have it done by ACA.
Perry: Whenever your talk – which is middle of March. Whenever you’re talking about software, whenever you’re shooting to have software done by add an extra few months on to it.
Perry: We have some really cool things we’re working on here at Brighter Vision to make your experience and make the product to get better. And one of them is this inspiration gallery which will allow you to go into Brighter Vision and select from our three most popular frameworks and completely manipulate them and see how it will look for you.
Perry: You can adjust the colors, you can adjust the images, you can choose your logo, you can completely customize it to be how you want it or just to see how you might like it.
Perry: It’s going to be a really, really cool tool that we’re really excited about. It’s not at all going to replace how we do things. You know you will still have a designer working exclusively with you but some of our clients want more control. They want to test things out, they want to see how it could look so you’ll be able to go to brightervision.com/inspiration or maybe brightervision.com/gallery. We haven’t decided yet.
Either way you go to either of those places for now and you can put your email in in a little opt in box. We’ll notify you once that inspiration gallery is ready.
Perry: And we’re going to be using it at our conferences. You can come up to us at any of the conferences we’re going to be at. We’re going to be at ACA, we’re going to be at AMCO, we’re going to be at APA. We’re going to be at few others as well. I think we’re attending like six or seven conferences this year.
Perry: My wife’s going to kill because we have two young kids and she’s going to be with them alone for all that time.
Kelly: We should form a support group for all our spouses.
Perry: For all the travelling business women and men, yeah. You’ll be able to go to brightervision.com and test out and just see what you website could look like.
Perry: This is going to be really cool. Another thing that we’re doing is in honor of The Most Awesome Conference if you go to brightervision.com/mac -- /M-A-C, you’ll be able to introduce yourself to us and get two months free with Brighter Vision.
Perry: That’s a savings of $120; $118 actually.
Perry: Head on over to brightervision.com/mac or M-A-C and just write us a little note and if you know, no you don’t need to sign up but if you decide to sign up and you come through that page, you’ll get two months free with us.
Perry: And then finally, another really cool thing we have that we’ve been working on – I’ve been dreaming about this for about a year, maybe even more. What we have really put the pedals on and that we’re really excited about and really working hard on is a podcast.
Perry: We understand that business school or not business school. When you get your master’s they don’t really teach any – how to start a private practice and they don’t teach you business. We don’t want to necessarily teach you business but we want you to learn from your fellow therapists about what’s worked for them. So we are launching a podcast called “The Therapist Experience”. You can go to thetherapistexperience.com or to brightervision.com/podcast to learn more. We’re going to be interviewing successful therapists so that to get an idea of – so that other therapists can learn from them and learn how they made their private practice so successful.
Perry: So it’s only going to be a 20-30-minute podcast weekly episodes with me interviewing other successful therapists and what’s really made their practice successful and what their business and entrepreneur journey has been like. So you can get some inspiration and motivation from your peers from across the country, maybe even across the world. We’ll see.
Kelly: Yeah. Very cool.
Perry: That’s thetherapistexperience.com or brightervision.com/podcast to learn more.
Kelly: Wow! You guys are doing a lot.
Perry: We are.
Perry: We just moved offices to a 1500-square foot office which is really cool considering out last two offices were --
Perry: -- about 350 to 400 square feet. That was tight with four us in there.
Kelly: I hear you there. Yeah, I bet.
Perry: We’re a seven-person team now, about to bring on our eighth and we’re just really excited about all the fun work we’re doing and the great ways that we’re helping therapists grow their practice and supporting them online.
Kelly: Well, thanks for taking the time today to share your wisdom with our community and I’ll have the links below and everything you need if you want to take advantage of the two months free. Whatever you get out of this take some action and make some changes because business is this art of always tweaking and improving and that’s what I like about it is it’s ever changing and so we’re excited to see what you guys take from this and reach out to Perry. He’s a great guy and he has great staff and support and comment below if you’ve got any questions and we’ll see you next time. Thanks, Perry.
Perry: No problem. If you want to email me directly, anybody, feel free to email me. My personal email’s perryr P-E-R-R-Y R @brightervision.com. I respond to all my emails within one to two business days. Please reach out. If you have any questions I’d be more than happy to chat with you about your practice.
Kelly: Awesome. All right. Bye guys.
Perry: Thanks, Kelly. Bye.