Social Media for Therapists: When NOT to Use It

Social Media for Therapists

Social Media for Therapists

I've got to tell you something really important. I need you to listen. 

  • A Facebook page will not save your private practice. 
  • A website will not save your private practice.
  • Social media will not save your private practice. 

Social Media for Therapists

Social media isn't a magic bullet. I teach therapists how to use social media and websites everyday to transform their practices. They are powerful ways to attract clients. however, they have their limits.

Here are 5 signs that social media is not the next step in your private practice marketing journey: 

  1. You struggle with setting your fee. You aren't sure what your fee should be, and haven't developed a business plan that ensures that your fee will cover your salary, expenses, and taxes. 
  2. You feel guilty when you charge your fee, so you slide all around. While your full fee is $120, if you were too look at your average hourly fee that you are charging clients, it is closer to $60-80. 
  3. You feel frustrated that you've tried a lot of different things to transform your income- but nothing seems to really stick and make your practice profitable. 
  4. You pursue high level trainings and certifications, and are great at helping people. However, you find that people don't seem to perceive your value, and you constantly question whether you are good enough. 
  5. You imagine what it would feel like to have someone come in and take care of all of the technology, social media, marketing, and website hassle. You don't feel like you can really be successful until your website is perfect. 

If you struggle with all, or some of these issues- your first task- before you focus your energy on social media or website development is to work on your business confidence, and clinical confidence. 

An awesome website that gets the phone ringing of the hook won't make you profitable if you aren't confident at charging your full fee.

Seeing 30+ random clients, getting reimbursed poorly, and running at a million miles per hour won't make you a better therapist, and lead to a healthy, balanced life. 

Business Fundamentals for Therapists

Before you invest time and money in transforming your web presence- focus in on the foundation of your business-you. Develop a clear sense of who you are, why you are valuable, gain confidence in charging your full fee, and start setting a clear limit for what clients you do your best work with. 

Feel free to join us for our next free training where we will focus in one how to set fees in private practice. Click here to grab your free live spot, or sign-up for the recording. 

Yes, social media and websites are AWESOME ways to build a practice, but they build on a foundation of you! Go forth and be amazing, set yourself up for success! 

p.s. If you want more nitty gritty, step-by-step help beyond our free live webinars, get on the information list for the Business School Bootcamp for Therapists


Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!