Did you know that launching a successful psychotherapy practice is easy?
You have done most of the hard work already- you have gotten a master’s degree, hundreds of hours of supervision and gone to weeks worth of advanced training. Now you are ready to start your own private practice.
Before we dig in, we want you to remember that most small business invest tens of thousands of dollars into just basic start-up costs. A small training gym can easily spend $20k-50k on start-up, bakeries can spend $100k, restaurants $50k-200k, technology start-ups $10k-500k, and day spas $8k-80k.
So, what do YOU really need to start a psychotherapy private practice?
- A place to practice. That doesn't necessarily mean an office. Therapists are practicing over the phone, doing walk and talk therapy, and subletting office space by the hour. Check into subletting when starting your private practice, many therapists find they can get started for under $100 a month if they research and negotiate well (that number can vary based upon your area). Subletting means no need for décor, couches, etc. Some will even let you graduate up- meaning you only start paying for the space when you begin to get clients. (I didn’t pay a dime for office space prior to seeing clients, and then paid an hourly fee up to a max of $75 a month for renting a space a couple night’s a month). Depending on your location, you may need a business license. Contact your city to find out. Investment: $200 a month.
- An EIN and NPI number. These actually aren’t even completely required if you are running a cash-pay practice, but they won’t hurt! They are both free, can be grabbed online in a few minutes, and are needed if you are going to provide CMS-1500 forms or superbills for your clients to get reimbursed, or if you are going to work directly with insurance companies. Get your EIN here and your NPI number here. Investment: $0
- Liability insurance. Whether you are in private practice or doing agency work- I recommend you have liability insurance. Many insurance plans allow for a certain number of clinical hours in private practice without increasing your annual fee. You can also get general liability insurance on top of your clinical liability insurance. To be honest, I didn’t do that initially. I felt like if I wasn’t making a lot of income in the beginning- why would it help for them to sue me! However, look at your particular situation and make a decision based on what is right for you. Investment: $450 annually (even with the fancy general liability insurance)
- Clinical forms. You need to get your informed consent and policies together. many professional organizations like the California Association of Marriage and Family Therapists (CAMFT) make templates available for their membership, and some will even review your paperwork as a part of your annual membership. If you develop an online practice process, you can have clients sign online- so you may not even have any initial printing costs: Investment: $0
- A business line. There are call forwarding services that allow you to get a “number” for your clinical practice and have that forwarded to your mobile phone. Avoid having to carry two phones around if you can. Some services allow you to send calls direct to voicemail outside of business hours so you don’t have to worry about your personal mobile ringing constantly. Many therapists starting out use Google Voice to get a free line. There are some grey areas in regards to using this service. Worst case you can get a service that is explicitly HIPAA compliant for under $10 a month. Initial Investment: $300; Monthly fee $130
- A secure e-mail account. You can use a free service like www.hushmail.com to get started for free, or use Google Apps to get started with a business based e-mail that is HIPAA compliant for $50 a year. Investment: $50 a year
- A website. In a pinch, you can start a website for free on a service like www.wordpress.com, www.weebly.com, even really involved websites with all the bells and whistles only cost $20-30 a month. We love using www.squarespace.com or www.wpengine.com for hosting if you have to do WordPress.org (Did your brain just shut down when we started talking websites? Take the free Website 101 e-course for therapists!) The HARDEST part of your website is developing your voice and your practice vision. It can be expensive to have someone else uncover that with you and ghost write for you- but ultimately- you don’t have to have a website to be able to see clients (but it REALLY helps in getting new clients when done well). Investment $25 a month
- Practice Management System. Many people don’t believe you need to start with a practice management system. I will tell you it is an absolute necessity. It is your HIPAA compliant, completely secure portal for clinical notes, will keep all of your financial information organized (invaluable), lower your no-show rate, allow you to take credit cards, and so much more. Our current fave for cash-pay private practices is Simple Practice. Investment: $36 a month
- Referral source(s). You need a way to get clients. I built my private practice on 95% referrals from the Internet. I was newly licensed and wasn’t super well known in the community. There also wasn’t much competition to get to the first page of Google. I have colleagues who built their practice on a specific referral source initially- an adoption agency that they worked for previously. While paid therapist listings can be a piece of the puzzle- it is possible to get a steady stream of clients with good ol’ fashion networking and in person relationships. (Although having a way for people who hear about you to Google you and find an awesome website works a bit better!) the more saturated your market, the less specialized your work, the more competition for the first page of Google- the Here is a link for 6 months free on Psychology Today. Some of the best referral sources you will have in your career will be built on relationships. Relationships don’t usually cost anything. Investment: Time! Top Tip: Focus your efforts on SEO or in-person relationships based on what is the most direct way for you to get new clients in your area, for your specific specialization. Are there a few dozen therapists with your specialty already on the first page of Google? Consider focusing on relationship building in a unique way. Is the first page empty of any other therapists- start writing a blog a week on that topic until you see yourself on page 1, and then you can move to monthly or less.
- Printer. Having access to a printer for receipts isn’t a direct necessity with a practice management system that can e-mail receipts- but it is a nice back-up. Does your sublet include a printer? Awesome! Score! Not so much? Bummer! Grab a printer that is wireless, can copy, print, scan, and e-mail. Investment: $200
- Computer Access. Must have you computer access to start your private practice? Not really. However, I think it is good business practice. Being able to Google resources, type up notes on the spot, and access your practice management system at the office will make life easier. However, that could be done via a Desktop, Laptop, Tablet, or Smartphone. Start initially with tech you already have. Worst case? Buy a Google Tablet or Chromebook if you absolutely don’t have anything else you can use. Investment $250
- Internet Access. While it isn’t an absolute necessity to have Internet access to start a private practice, it sure does make things a bit easier. Your office may come with wifi access, your smartphone may include internet access and turning it into a wifi hotspot, or you may need to get separate internet access. Worstcase, check out FreedomPop and get started for less than $20 a month. Investment: $20 a month
- Business Cards. Maybe… to be honest I’ve seen too many people focus on business cards for hours, weeks, months… Want to build a strong base of referrals? When you meet people, grab their business card and send them a personal note with all of your contact information (so they can easily search their e-mail). Get out there and build relationships! Here is a link to grab 50 free business cards. Investment: $50
- Professional Associations. Truth is, you probably already have these. If you don’t it may or may not benefit you to go grab it now! Check to see if you get a discount on your liability insurance through your professional association. In California, to join www.camft.org is $200 the first year. For that $200 you get unlimited phone calls to speak to a lawyer with any questions you have about your practice, client situations, etc. Ask around and ONLY invest if there is direct value. Investment: $30
- Other Costs: There are a ton of other things you could invest in while building your private practice: networking groups, throwing parties, certifications, high-level trainings, paid directories, etc. Which should you do? It depends. You can get over 10 hours of free webinars for therapists here- including a free webinar on starting a private practice from scratch.
My purpose here isn’t in helping you develop a thorough business plan and marketing plan for your business- but to really highlight how good we have it, and how our costs are actually relatively low to launch a psychotherapy practice!
The costs of starting a psychotherapy private practice
Have you been adding up the numbers?
- Initial investment of annual fees and purchases (worst case): $1600
- Initial monthly fees: $447 a month (worst case)
Meaning worst case- one weekly client at $150 and you are already breaking even in your business and will have paid off the initial investment into your business in under a year… and that is if you only get 1 client.
HINT: If you can work it to start your practice with at least 1 cash-pay client, the process will be a lot less stressful. You can start networking and building referral sources now.
What other business could you launch and get to a break even point that quickly?
What if you went “balls out” and hired someone to launch your website for you, and got some business consulting to propel you forward?
We’ve been chatting with Becky DeGrossi over at CounselingWise.com she has some great advanced website video trainings over there. She can do everything related to designing, writing, and launching your private practice website for well under $3,000.
And, if you decided you wanted to really learn the ins and outs of having an awesome clinical practice: exactly what to say when potential clients call you, how to raise your rates for existing clients, how to manage sliding scale slots, how to get great word of mouth referrals, how to use speaking engagements to convert new clients, how and why to blog, how to use video to engage your clients, how to market your practice, how to develop a business plan, etc. You could invest $1750 in our Business School Bootcamp for Therapists or purchase a block of consulting hours with Julie Hanks or Deb Legge
That would up your initial worst-case investment to about $6,100, and $457 a month to launch your private practice. Sixteen weekly clients at $125 a session and you will break $100,000 annually. How cool is that?
Sit down, look at your numbers. Established therapists: How much did you invest before you opened your doors? How many clients do you currently see per week?
Just getting started? Look at what you already have access to: What are your start-up costs to sit down with clients?
Ready to get started on developing your private practice? Go and watch the free bonus recording of How to Set Fees Training Right Now to develop a clear plan for starting off on the right foot, join us for our next free webinar, or connect with us in the Business School Bootcamp for Therapists.
You can also simply download your private practice checklist to get clear on what you want in your private practice.