For therapists, moving from providing psychotherapy services to providing some type of coaching services for certain individuals isn't a big shift. It maintains that awesome person to person contact that we adore, let's us get to know people, and we understand that business model.
But the truth is, individual isn't all its cracked up to be. People sometimes change better within a system- and not just the family system or with their partner. People are in desparate need of a community.
And strangely enough, at a point when group services are most needed (as people do find themselves more isolated), group therapy is actually harder to find in many areas!
Individual services (and even family services) also aren't always what is best for the therapist.
Selling an hour of your time as a solo-business owner has limits. I asked dozens of therapists how many hours they wanted to see clients per week. Most said they'd be happy with doing 25-35 in private practice.
I then asked them another question: How many clients can you see per week and still feel energized at the end of your day, and provide the same exemplary services as your last client of the week. Do you know what the number was? 12-18.
Therapists expect themselves to see about double of the amount of people that they can provide the best level of services to! No wonder therapists are burnt out, frustrated, and clients don't always value therapy. How can we expect another person to value us if we don't value us?
We saw the power of the group model during our last Business School Bootcamp for Therapists. It was ah-mazing to see where community pulled people back in to making change, made it fun, normalized the stress, and SO much more. The transformation people experienced in the Bootcamp was only possible because of the group format!
What about your clients? What do they need? Share below what format you think would be most impactful for your favorite clients. Is it individual, group, family therapy, couple's therapy, a hybrid approach? We want to to hear about it!