Personal Crisis in Private Practice

Personal Crisis in Private Practice

*Trigger warning. This article discusses miscarriage so if that is something that feels hard to read, please stop here.

This month, I was fortunate to be a part of a Love Your Partner Series with Robyn D'Angelo. (You can sign up here for the entire amazing series!) She asked me to share about how to love your partner through a miscarriage. This is the first time I have gone "public" with my story but after my own personal work through my grief, I am finding it helpful not only for me but for others to open up about my journey.

The reason I have chosen to write about it here is because while we share so much about building a practice, we haven't discussed a whole lot about what to do when your own life is in crisis and you are still trying to run a business. 

Read More

5 things you can do right now to improve your SEO and attract more clients online.

5 things you can do right now to improve your SEO  and attract more clients online.

For most therapists, the primary way clients find you these days is online. People type keywords into Google, or another online search engine, and are presented with tons of options. Understandably, therapists that are at the top of search engine results attract the most visitors to their websites and are able to more easily fill up their caseload. The question is, how do you get to the top of online search results?

Read More

Are you ready to party?

Every time we have a bootcamp - we host a fun filled 90 minute Launch Party with a ton of giveaways. 

We would love love love for you to join us. Plus you will get to meet other therapists who like you desire to build a successful private practice with integrity and impact in their communities. 

All you have to do is go to HERE to enter to win and be sure to register for your seat in the training HERE.  You must be present to win! Every week we are adding new giveaways to the event to make sure we have some fun surprises!

The #1 thing that grew my private practice

The #1 thing that grew my private practice

I have owned a private practice, a coaching practice, a life coaching practice, and a product based business. If I compare how each has performed over time, I see a common thread regarding what has contributed to my success.  

I know success is truly a self-defined term. For me, it is a combination of financial, emotional, relational and spiritual outcomes. I do not feel successful if I shift in only one area of my life. I believe my action should leverage into other parts. For example, even if I make some sort of money, but it takes me away more from my family - that does not feel successful. But to generate income, feel closer to my loved ones, have time for my own health and spiritual life - that is of value to me. 

Read More

The Value of Segmented Email Marketing for Private Practices

 The Value of Segmented Email Marketing for Private Practices

Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.

Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:

Read More

Advocacy in Private Practice with guest Benjamin Caldwell, PsyD

I reached out to Ben because I needed to learn about what it means to be an advocate in our field. Sure, I advocate for our businesses to grow because that means more people get help and more therapists stay in the field in which they are gifted. 

But I knew there had to be more. So this is my interview, learning from Ben and hoping you will learn too.

There are some minor expletives so you may want to put in some headphones. 

To check out Ben and his work, as well as his book, go to https://www.bencaldwell.com/ and of course if you are going to the AAMFT conference you should check out his presentations!

Thank you Ben for teaching me. I am inspired. 

The Confident Private Practice Series Part #3: Be Present

The Confident Private Practice Series Part #3: Be Present

You know why confidence is important, who you are, and you are leaning in to be more YOU in your private practice… what is next? This is one of the hardest steps in the process long-term. In order to build confidence, you have to practice being more present in three main areas. You need to be present when you DO feel confident, you need to be present when you feel anything but confident, and finally you need to be present when you feel checked out. 

Read More

Giving Back - Interview with Paul Fugelsang of Open Path Psychotherapy Collective

Open Path Psychotherapy Collective

This is an interview for anyone in private practice. W Sliding scale fees are common in practice but what Open Path is doing for access in the private practice sector - well you have to listen to hear about how good it is!

If you want to join Open Path (no cost to you) click here!

Need help with your business plan, setting fees, and setting forth a vision for how you will serve your community? Check out the training that has impacted over 400+ therapists in the world!

The Confident Private Practice Series Part #2: Be You

The Confident Private Practice Series Part #2: Be You

While I think what Brene Brown has done for the general population is great, I think her impact on mental health professionals is much more powerful. Many of us went through training and had personal and professional experiences that were focused on easing into the background, becoming other focused, and discounting our own intuition and insights. The truth is, it is scary as hell to say what we really want as therapists.. 

Read More

The Confident Private Practice Part #1: Who Are You?

The Confident Private Practice Part #1: Who Are You?

So… last week we talked about why confidence in private practice is so important. This week we are going to start the process of breaking down HOW to get confident in private practice. And our first step is digging into “Who Are You?” 

Why We Start with Who You Are

In therapy, we start with an assessment. We ask a LOT of questions. Some of those questions are to identify the problem, but many of the questions are actually about building rapport, connection, and identifying the strengths that our client already has developed. Here is where it gets really juicy… how many times has a client been aware of some of their MAJOR strengths? How many times has a client been unaware of what they really needed or desired? Sometimes, just the assessment and reflection process can be life-changing for clients. 

Read More