It is my pleasure to introduce you to Nyshia Johnson, LCSW. Today she is sharing about her journey into private practice, going from the idea of it being a hobby to stepping into full time private practice a year later.
I met Nam online. This is one of those examples of how social media can turn into real, meaningful relationships. As an intern in private practice, Nam shares her thoughts on marketing, being an intern and the process of finding her voice. She is so articulate and wise to speak. This is a must watch interview.
What is an app?
App simply stands for the term application. Each app is a piece of software that can be downloaded to your smart phone to be used for a specific purpose. For example, if you are looking for events in your area, there's an app for that. If you want to make hotel reservations, there is an app for that. The options are quite endless.
What are the benefits of a business having an app?
For the person with the smartphone, apps make life easier. Did you know mobile users spend 88% of their time on apps?Read More
The mental health field is in a time of transition. Like so many things in this world, the way we look at, and solve problems tend to go through cycles. Just talk to anyone who has been in ANY field for over a decade- and they will happily complain to you, I mean tell you about it!
I truly believe that if you take the steps to become known- you can get paid as a mental health professional in 2015. Whether that means going the traditional job route, or developing your own position through private practice- you can do this. Our world is in desperate need of more qualified healers like you!Read More
At the American Counseling Association Conference I was able to sit down with an amazing speaker, trainer, psychotherapist, and psychoanalysis from Russia. He was speaking about Positive Psychotherapy, not to be confused with Positive Psychology.
I was able to interview him about starting a Psychotherapy clinical in Russia as a Psychiatrist. Check it out!Read More
Jennifer Todd is an LCSW and hypnotherapist in New Jersey. She shares her journey to becoming a licensed therapist in private practice in a sit down interview. Find out what inspired her, what she finds is the single most powerful aspect of building a full-time private practice, and how she had paying clients from Day 1 of opening her private practice.Read More
Psychotherapists- you matter. Psychotherapy is powerful. However, if we as a profession don't start making some changes, our profession is going to die off.
A Rant From a Therapist:
(Shared with permission) "I have this friend back home who worked at a medical office that shares a reception area with several therapists in the building. They have repeatedly mentioned that most of the therapists –regularly– run late to their sessions because several of the clients think they are the receptionist for their therapist and often ask, "What's taking so long?," "My appointment was at such and such time," etc. They noted that even when there's gaps in-between clients, the therapist will take off somewhere and show up late for the next appointment despite having a time gap to recuperate the time offset that happens when a session in a series of appointment get messed up from someone being late. They also noted that they have witness these therapists say, "Sorry I'm late. I had an emergency" so frequently over the last year that they are suspicious of the legitimacy of the excuse."
The receptionist was reluctant to ever pursue therapy for himself. Why? Because he had the impression that therapists aren't professional or able to be relied on. Through a series of circumstances he finally reached out, made an appointment with a therapist- not one in the building, and showed up on time. And guess what? The therapist was almost an hour late... and they had an emergency...
Did The Therapist Have an Emergency?Read More
I've met Kimberly Slagle, LMFT shortly after moving to Seattle, WA. I was lucky to present to the WAMFT networking group about social media for therapists. She has a beautiful story to share about how to shift from being underpaid, overworked and uninspired to being fired up, getting lots of referrals, and doing inspired work!
Go and check out Kimberly Slagle, LMFT today at http://www.empathicfamilytherapy.com/ If you are in the area even on holiday- I'd recommend stopping in to her free monthly networking group- they are a lovely bunch of people!
If you want to find out more about the Business School Bootcamp, you can sign up for a free mini-bootcamp here.
Have you ever wondered if expanding to a second location would help improve your private practice? Do you have clients who struggle to attend sessions regularly due to weather, work schedules, or babysitting issues?
Creating a second location that your current clients can easily access can be a great way to create amazing customer service, but also to create more continuity in the psychotherapy treatment.
So how can you create a second location for less than $50?Read More
So... you've got a website... you are starting to think about blogging. And you think- I really need some photographs for my website. Where do you go? Can you find free photographs? Can you just grab them from Google? What about Creative Commons License? I'm going to help today. But first, let me tell you how I paid over $1,000 for ONE picture and how you can avoid my rookie mistake
How to pay over $1,000 for one picture
I was on the board of my local professional organization chapter (CAMFT) for many years. While my role was "member at large" truly what I did was all the geeky technical things. I build the website, integrated online registration, got them set-up with an email list, started blogging, and kept all that silly stuff flowing. I had a great board that I worked with- had a lot of laughs- it was great.
We put on trainings about 8 times per year, and for one all day training I was able to snag the fabulous Jennifer Johnson, LCSW to come and present on LGBTQ issues. It was a non-profit event- I usually put up the person's picture- but Jen didn't send a picture. So, I went out looking and found a beautiful picture of an eye with a rainbow prism in the iris. I emailed the blog that I found it on- and they said "sure!" I could use it no problem...
Can you guess what happened? Less than 2 weeks after the event page went live for our non-profit event- we received a letter saying we owed them $2,000 for using the image without permission. The image in question was actually the same eye- but without the rainbow prism. The letter was a clear shakedown- if we paid by a certain date, they would greatly reduce the cost... it would only be like $1200... We consulted attorneys and guess what they said? Pay it.
My well meaning lack of knowledge (and wanting to do things on the cheap) cost my non-profit board over $1000- for one picture, used for less than 3 weeks... wow. Are you terrified now? Don't be! I'm going to show you how you can easily find free pictures that you can use without fear or stress.
Pictures for Therapist Websites
The thing you need to know about your private practice website is that it is a commercial venture. I know, we don't usually think of ourselves as "commercial." However, as far as copyright law- we are using this pictures for commercial use. Yes, even if your blog is a free resource. And yes, even if you aren't making money from your blog yet. You might be smart to choose commercial ready images in case you ever change your mind.
This means images that are labeled as free to re-use, might be free to use for personal use- but not commercial. Also, know that the creative commons license requires you to clearly state that right on your image- and that doesn't always look nice on a commercial site. Don't fret- you can still get awesome free images that you can use on commercial ventures- without having to stress or do anything special.
Resource #1: Pexels
Resource #2: Canva
Canva.com is a free image editing software you can access from any Internet browser. They have lots of groovy templates that are sized perfectly for all the different types of posts you might need. So, if you need to make an image for a Facebook post- you click on Facebook post and it gives you the perfect size to edit. Some of the images that come pre-loaded in the templates cost $1. However, you can upload your own images to integrate in. Yes, you guessed it- you can use the images you found over at Pexels to tweak your gorgeous Canva template so that it is free and clear.
Resource #3: Your SmartPhone
Give yourself permission to play with your camera. Go for a walk between clients and take some images of the beauty around you- use those images to create beautiful pics for your social media. You may not have the "eye" for this, or it may feel too stressful. However, if you find you like taking pictures- play for a bit and you might find that you get better with time.
Resource #4: WordSwag (Iphone only)
Ok, technically this isn't free. However, it is SO cheap that it just makes sense. You will pay less than $10 to download the app and even upgrade all the fancy options and it will make creating images for your blog-posts SO EASY! In WordSwag, you simply type in the title of your blog post or your call to action, select a style, and then "roll the dice" to find the style that works best. It somehow sizes all the text perfectly so everything looks great and professionally done. It really is like magic. Again, you can use their pre-made backgrounds (no extra cost)- or you can use images from your smartphone or Pexels to make your images custom to you.
There you are. A few great, free (and cheap) resources to make sure you never have to pay $1,000 for one photograph! So go out- have some fun, blog, tweak that website!
Share your website in the comments below. Let us know how, where, or when you used the tricks above to trick out your website with great free photos!
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