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23151 Verdugo, Suite 201
Laguna Hills, CA 92653
United States


Private practice marketing for therapists, counselors, helpers and healers. We are two therapists who provide coaching to help you build a successful private practice and a life that makes you HAPPY. 


How to market a private practice, ditch insurance, schedule private pay clients, and be happy in a counseling practice.

Podcasting 101 for Therapists, Counselors and Psychologists

Miranda Palmer

Don't worry- we aren't going to tell you to go out and start a podcast! For today, we are just going to show you what podcasts are, how to find them, and give you some ideas about how you might use them clinically and personally. Watch the video below to see how to find podcasts, subscribe, review, etc.

Ok- now you know there is some awesome information out there! You can click here to learn more about our podcast and subscribe. Don't worry, we won't be giving Joe Sanok and Practice of the Practice a run for his money- we just have gotten some feedback that some people have more time to listen than they have to watch! So, we are here to serve!

Whether you are learned about starting a private practice, want to find awesome resources for your clients, or are looking some advanced private practice marketing trainings- free podcasts may be the answer! 

Share your questions about podcasting below, or your favorite podcast! Are you coming to our next free training? Check out the upcoming schedule here.

Developing an App as a Therapist

Miranda Palmer

How does a play therapist in Wichita, KS end up co-developing an app for kids? We wanted to know too! So, we decided to interview Vanessa and John about how this idea was developed.

We've heard a TON of ideas from therapists about developing apps. I've found great success with integrating app recommendations into my clinical work. Some clients resonate deeply with downloading an app- while they'd never go and grab a book on a subject. 

What I love most about this app in particular, is I see how it has the capacity to engage parents in the play therapy process and help kids generalize new skills in the real world in a way that really matches with the current culture. Without further ado- listen in to what John and Vanessa have to say about developing "What's Your Lava Level" an app that teaches kids about managing anger and frustration

What did you think? Do you have a great app idea? Or, are you ready to check out their apps and other apps to see what you can integrate into your clinical work? You can learn more about their apps here. Yes, they are available on both Android and Itunes. 

And, did you hear what I heard? Developing an app is just the first stage... it always comes back to marketing! How do people find out about what you do- whether it is marketing your private practice, marketing your book, or getting speaking gigs. What did you think of the video blog and app review? Helpful? Do you want more? What questions would you like to ask John & Vanessa (we can invite them over to field your questions in the comments section if you'd like). 

Are you developing an idea to go Beyond the Couch and impact the world beyond psychotherapy? We'd love to help

p.s. You are invited to our next free, live webinar for therapists

Publishing a book as a therapist

Miranda Palmer

A hybrid training and live interview with an established publisher.

A hybrid training and live interview with an established publisher.

You are a therapist, and you have a great book idea.

Now what? 

We talk to therapists regularly who want to write a book. There are a lot of reasons you may consider becoming a published author: 

  • Establishing yourself as an expert
  • Developing yourself as a speaker
  • A deep desire to make big change in the world
  • A way to fill up your private practice
  • An additional stream of income

Whatever the reason you are considering writing a book, there are a lot of options you have for writing, publishing, and marketing your book. We've talked a bit about self-publishing with our free training on how one therapist successfully launched an e-book. However, traditional publishing has some major advantages as well. What publishing route you choose should be based on your goals, preferences, and big vision.

How to find a publisher for your book

Today we have something really fun for you. A quick hybrid training where we are going to give you some specific questions to ask a prospective publisher to determine if they are the right spot for your fabulous book idea. We call it a hybrid- because we have YouthLight publishing with us- and we test out the questions we recommend you ask- so you get to see us interview a real, live publisher who loves to publish therapists.

Spoiler alert: They not only love to set their authors up with workshops all over the country (and sometimes around the world) but they also have a distribution list of 4 BILLION people! To be honest- I was shocked as you probably are right now! I had no idea just how big these guys were until I started interviewing them. 

Wasn't Kelly a sweetheart for sitting down with us? We were so lucky to be seated right next to her doing the conference. I saw she was selling books, but didn't go much deeper into her business initially. (Instead we shared pictures of our kids, went to lunch together, and laughed a ton). However, as we spent time together over the week- more came out about her business, and I realized I was about to miss a golden opportunity! 

Side note about networking at conferences: 

As exhibitors at the American Play Therapy's Annual Conference, it was interesting to see people looking terrified to stop, look, and have a chat. I get it. I don't want to be "sold" to any more than the next person. However, if you stop and get to know people- you might be pleasantly surprised at what you will find out- and how awesome things can happen! (FYI: We weren't there to sell anybody anything). 

In fact, several people reluctantly stopped at our booth (for the yummy snacks or because I said hello), and they quickly said- I'm not in private practice. I'd find out a bit more about them, and many of them were in the licensure process- so I'd hook them up with the pre-licensed blog and the free online study group for licensing exams and they got to walk away with cool, free resources! 

I can't speak to everyone at these conferences- but I can tell you Kelly and I are there to be helpful, meet awesome people, and have a great time! 

Ok- back to the exciting stuff! You can submit your book proposal to YouthLight Publishing today. Can't wait to see some of our fabulous community members get published! Post your vision, ideas, or questions below! 

p.s. Are you coming to our next free, live webinar for therapists

Preventing Burnout in Private Practice

Kelly Higdon

Building a private practice is not a short-term endeavor thus sustaining your energy is important for thriving in your business building adventure. We want to see you succeed. After all, owning your own business is meant to create more freedom and joy in your life.

However, look around you, and I am sure you will find some amount of burn out, cynicism and overwhelm, all of which are serious issues for mental health professionals. Past studies have shown that there has been little to address these issues for social workers and counselors, even though a majority of clinicians have experienced the burn out at one point or another.

Private practice owners are not immune. In fact for those struggling with burn out, others may not know because they are on their own in their offices without the support or accountability. This begs the question,  Why do we create businesses that contribute to these issues? And more importantly, how do we prevent it?

I would suggest some of our own frustrations in private practice come from us replicating what we learned in the non profit world and applying it to our for profit  private practice.  Reduced fees, working weekends and evenings – doing whatever it takes to get someone through the door can contribute to the burn out and resentment.  These are often habits that have to be undone with the therapists in our bootcamp.

What is worse, is when the private practice doesn’t sustain the livelihood of the clinician and thus when they encounter the stress of this work, they feel unable to afford what is needed to help them cope.

Before we get to the point that we need an intervention, what about focusing on prevention?

How can we ward off the burn out that can creep slowly into our lives?

Here are just a few quick tips of how to cope:

  • Create – When I put my paintbrush on the palette or sit down to play a song, my heart lightens. I find when energy is sucked dry, my creativity is the first thing to go. I feel stuck and unable to think through the options. Feeding my creative force gives me life and energy. Think about what creative things you do that keep enlivened.
  • Move – Yoga, walking, kick-boxing…the list is endless. Being present in our bodies is especially important for those of us that sit for a living. Moving awakens our mind and our spirit. It’s great for your health too!
  • Be still – meditation, prayer, and silence. Sometime we hear people’s stories all day with small gaps of space in between. Those in between times are key in building our energy for the next space for us to hold with our clients.
  • Grow – I love to read and not just all the stuff that is going to agree with me and make me feel comfortable. I want to read stuff that challenges me to think outside the box. Intellectual growth should never end.
  • Surround – Energy feeds off of other energy. When you are in a group of supportive beings that love on you and support you, your cup will overflow with that same love to give to others. I also enjoy reading inspiring stories of others. Those stories act as reflections of possibilities in my own life.  
  • Talk – We listen but we also need to talk. Find someone to talk through all the stuff that sits in your mind all day and that you never have time to pay attention to. That stuff is important. I find some of my biggest business revelations have come from the digging into the most obscure places of my psyche. For some of you this means finding a coach, a mentor or a therapist.
  • Evaluate – Take an honest look at what could potentially lead you to burn out and ask yourself – is this necessary for my business to survive? For me to have an amazing life? If it isn’t necessary, then don’t do it. Some might evaluate and discover that private practice is not what is best for them. That’s ok. There are many ways to help people. But the sooner you can come to this realization, the sooner you can relieve yourself of the difficulties you are experiencing.

If anything, we need to learn to care for ourselves and each other.

The work we do is so valuable and we must treasure our craft – which means valuing ourselves.

We value you and our community. So please share. Do you have ways you prevent burn out? Post below and together we can support and encourage each other and create sustainability in our practices.