How to market a private practice, ditch insurance, schedule private pay clients, and be happy in a counseling practice.
Don't worry- we aren't going to tell you to go out and start a podcast! For today, we are just going to show you what podcasts are, how to find them, and give you some ideas about how you might use them clinically and personally. Watch the video below to see how to find podcasts, subscribe, review, etc.
Ok- now you know there is some awesome information out there! You can click here https://itunes.apple.com/us/podcast/blog-private-practice-experts/id925190438?mt=2 to learn more about our podcast and subscribe. Don't worry, we won't be giving Joe Sanok and Practice of the Practice a run for his money- we just have gotten some feedback that some people have more time to listen than they have to watch! So, we are here to serve!
Whether you are learned about starting a private practice, want to find awesome resources for your clients, or are looking some advanced private practice marketing trainings- free podcasts may be the answer!
Share your questions about podcasting below, or your favorite podcast! Are you coming to our next free training? Check out the upcoming schedule here.
How does a play therapist in Wichita, KS end up co-developing an app for kids? We wanted to know too! So, we decided to interview Vanessa and John about how this idea was developed.
We've heard a TON of ideas from therapists about developing apps. I've found great success with integrating app recommendations into my clinical work. Some clients resonate deeply with downloading an app- while they'd never go and grab a book on a subject.
What I love most about this app in particular, is I see how it has the capacity to engage parents in the play therapy process and help kids generalize new skills in the real world in a way that really matches with the current culture. Without further ado- listen in to what John and Vanessa have to say about developing "What's Your Lava Level" an app that teaches kids about managing anger and frustration.
What did you think? Do you have a great app idea? Or, are you ready to check out their apps and other apps to see what you can integrate into your clinical work? You can learn more about their apps here. Yes, they are available on both Android and Itunes.
And, did you hear what I heard? Developing an app is just the first stage... it always comes back to marketing! How do people find out about what you do- whether it is marketing your private practice, marketing your book, or getting speaking gigs. What did you think of the video blog and app review? Helpful? Do you want more? What questions would you like to ask John & Vanessa (we can invite them over to field your questions in the comments section if you'd like).
Are you developing an idea to go Beyond the Couch™ and impact the world beyond psychotherapy? We'd love to help!
p.s. You are invited to our next free, live webinar for therapists.
You are a therapist, and you have a great book idea.
We talk to therapists regularly who want to write a book. There are a lot of reasons you may consider becoming a published author:
- Establishing yourself as an expert
- Developing yourself as a speaker
- A deep desire to make big change in the world
- A way to fill up your private practice
- An additional stream of income
Whatever the reason you are considering writing a book, there are a lot of options you have for writing, publishing, and marketing your book. We've talked a bit about self-publishing with our free training on how one therapist successfully launched an e-book. However, traditional publishing has some major advantages as well. What publishing route you choose should be based on your goals, preferences, and big vision.
How to find a publisher for your book
Today we have something really fun for you. A quick hybrid training where we are going to give you some specific questions to ask a prospective publisher to determine if they are the right spot for your fabulous book idea. We call it a hybrid- because we have YouthLight publishing with us- and we test out the questions we recommend you ask- so you get to see us interview a real, live publisher who loves to publish therapists.
Spoiler alert: They not only love to set their authors up with workshops all over the country (and sometimes around the world) but they also have a distribution list of 4 BILLION people! To be honest- I was shocked as you probably are right now! I had no idea just how big these guys were until I started interviewing them.
Wasn't Kelly a sweetheart for sitting down with us? We were so lucky to be seated right next to her doing the conference. I saw she was selling books, but didn't go much deeper into her business initially. (Instead we shared pictures of our kids, went to lunch together, and laughed a ton). However, as we spent time together over the week- more came out about her business, and I realized I was about to miss a golden opportunity!
Side note about networking at conferences:
As exhibitors at the American Play Therapy's Annual Conference, it was interesting to see people looking terrified to stop, look, and have a chat. I get it. I don't want to be "sold" to any more than the next person. However, if you stop and get to know people- you might be pleasantly surprised at what you will find out- and how awesome things can happen! (FYI: We weren't there to sell anybody anything).
In fact, several people reluctantly stopped at our booth (for the yummy snacks or because I said hello), and they quickly said- I'm not in private practice. I'd find out a bit more about them, and many of them were in the licensure process- so I'd hook them up with the pre-licensed blog and the free online study group for licensing exams and they got to walk away with cool, free resources!
I can't speak to everyone at these conferences- but I can tell you Kelly and I are there to be helpful, meet awesome people, and have a great time!
Ok- back to the exciting stuff! You can submit your book proposal to YouthLight Publishing today. Can't wait to see some of our fabulous community members get published! Post your vision, ideas, or questions below!
p.s. Are you coming to our next free, live webinar for therapists?